1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important cover art

1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important

1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important

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 Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1785: Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand’s power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/ Quotes to ponder: "Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company." "Apathy is a silent killer." "$30 million dollars in marketing spend can’t fix what she’s doing to your brand." Episode references: Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885 Learn more about your ad choices. Visit megaphone.fm/adchoices
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