If you’re a small service-oriented business, you want to get people to talk about you! But how do you do this?

Small companies—especially service-based solopreneurs—can’t generate buzz the same way as big companies. They need to dip into their client’s backstories. When someone says, “You seem to be talking to me!” -- that's how your buzz begins!

In this episode, I talk about what it means for a solopreneur to create buzz. It’s not the same thing as big-company buzz.

You’ll get examples of stories that never became the subject of conversation, and how they’re different from stories that generated buzz.

You’ll also learn:

Why my first website didn’t get clients for relocation coaching

How backstories hold the key to going viral

3 reasons why backstories help generate buzz

RESOURCES AND MENTIONS:

Christina Hills - Get her ebook “Web Design for Non-Techies” If you click at a different time, you'll get a different resource.

Peter Guber - Tell to Win - Buy on Amazon. https://amzn.to/3G0dHNg

My book on relocation (free with Kindle Unlimited - available in paperback or ebook on Amazon) Click here.

My DIY 1course can help you find your client’s backstory. Click here.

FREE ebook on finding your client’s backstory. Click here.

My website.