What happens when your “perfect” business starts feeling like a too-tight sweater you can’t breathe in anymore? In this episode, I catch up with my longtime biz bestie (and original podcast co-host!) Michelle Pontvert to talk through the often messy, magical, and mildly panic-inducing process of pivoting your business. We share the behind-the-scenes moments, including scrapping offers mid-launch, beta test drama, letting go of old products (RIP, forgotten templates), and how to trust yourself enough to go in a new direction.

Whether you’re deep in the pivot zone or wondering if your current path is actually the right fit, this one’s for you.

What We Cover:

- How Michelle went from web design to event-hosting extraordinaire, and why her journey was anything but linear.

- The surprising sign that it might be time to let go of an old offer… even if it’s still making sales.

- What happened when I hit pause mid-beta launch (spoiler: nobody burned down the internet).

- Why “niching down” isn’t the magic answer—but clarity is.

- How to test your way into the right offer without spinning your wheels for another six months.

- Why letting go of something doesn’t mean failure—and what it might actually open up instead.

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Connet with Michelle:

MichellePontvert.com

Take Michelle’s Event Style Quiz

Connect on Instagram: @michellepontvert

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Additional Resources:

Book a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals

Want to submit a question for a future episode? Email me your Q at olivia@thebluebellgroup.com

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