Ginger Dhaliwal didn’t plan to end up in coworking—or in tech at all. Her journey from social work to startup founder spans continents, industries, and a through-line of solving human-centered problems. As co-founder of Upflex, she’s now at the intersection of workplace experience, real estate tech, and the flex ecosystem.

In this episode, we cover:

• Ginger’s global path from social impact to launching R&D labs, tech startups, and eventually, Upflex.

• The core challenges of aggregating coworking inventory—and why brokers and operators have been slow to adapt.

• Upflex’s unique strategy: white-label partnerships with brokerages, airport lounge operators, and the U.S. government.

• How Ginger thinks AI will reduce booking friction, improve workspace recommendations, and drive industry-wide transformation.

• Why coworking is evolving from access-based models to experience-driven destinations—and what that means for operators.

Ginger shares her vision of a future where space is dynamically allocated, demand is driven by intelligent systems, and coworking plays a key role in restoring human connection.

Resources Mentioned in this Podcast:

Ginger on LinkedIn

Upflex website

Connect with your Hosts:

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