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Marketing doesn’t have to be boring, and finding your dream clients shouldn’t feel like guesswork. In Part 2 of this real AF series, Tanya is joined again by HomeField’s marketing maven, Heidi Hooker, to break down how their team attracts ideal customers, presents itself differently, and leverages creativity, AI, and team power to build a brand people actually want to follow.
From community involvement and social media spirals to tech-powered tools and unconventional outreach, Tanya and Heidi get into the gritty details of what’s working right now in marketing for service-based businesses.

In this episode, we dive into:

• Why networking isn’t just for owners (and how to get your team involved)
• The unexpected power of ribbon cuttings and business cards
• How they’re using AI like ChatGPT and CallRail to boost content and improve performance
• Building trust before the sale with value-packed freebies like the “Septic 411” guide
• How video content is shaping the next phase of HomeField’s marketing plan
• The magic of real faces and real stories in your brand presence
• Why content isn’t about perfection—it’s about consistency and creativity
• What "Ladies Kickin’ Ass" means to Heidi (you’ll love this answer )

Tools & Tactics Mentioned:

• Chamber of Commerce networking
• Business card drops + community boards
• AI tools: ChatGPT for content creation, CallRail for call tracking
• Custom guides like “Septic System 411” & “Grease Trap 411”
• Video content + launching the new Tech Talk video series
• Email list building + follow-up strategies

Heidi’s Favorite Quote From This Episode:

“AI can’t replace me—but it can save me a hell of a lot of time.”

Connect With Us + Keep Learning:

Website: homefieldonsite.com/east-valley

IG: @ladieskickinass

Join the BadAss Inner Circle: ladieskickinass.com


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