As a food business owner, you’re constantly making decisions—some big, some small, but all important. And when a new opportunity lands in your lap, it can be tempting to jump in without thinking it through. But that’s where brand strategy becomes your superpower and a way to set your brand apart in a consistent, meaningful way.

In this episode, I explore:

• The difference between reacting and responding (and why it matters) when opportunities arise.
• A story from a business valuation client about being able to respond versus react.
• Why brand strategy helps you filter decisions with intention
• What to ask yourself when opportunity knocks
• How this topic connects with Episode 143 on organizing your own ideas

Whether you’re being pitched a sales deal, a partnership, or even a chance to sell your business, this episode will help you lead with purpose—not panic.

🎧 Listen to Episode 144 now and feel more grounded as a brand leader.

Don’t miss the homework dropping in my Friday email priorities the right opportunities! Join my email list at RealFoodBrands.com

🔗 LINKS & RESOURCES 🔗

✓ Ep 143: Sales Tips for Food Brands – Reach Out, Stand Out, & Follow Through

✓ FREE Brand Review Guide – realfoodbrands.com

✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episode questions or ideas)

✓ Work with me: 1:1 Brand Review Workshop or Brand Success System

✓ Say hi on Instagram: @realfoodbrands

Thanks for listening – let’s go shake up shopping carts!

Katie Mleziva

Host & Food Brand Strategist | Real Food Brands