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14. AI Transparency for Marketers

14. AI Transparency for Marketers

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We're covering Google introducing Gemini to mixed review; highlights from HubSpot's November release updates; best practices for executable campaigns; HubSpot's 6 best practices for AI transparency in marketing; IBM, Meta and 50 other organizations launch alliance to challenge dominant AI players; over 2,000 new martech tools were introduced in the last 6 months; and more. This week Joe is joined by VP of Consulting and Partnerships, Matt Tonkin. Plus stick around for Pairings, where Joe and Matt share their album and beer of the week.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.