139: 3 Messaging Mistakes That Keep Your Business Stuck
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139: 3 Messaging Mistakes That Keep Your Business Stuck
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About this listen
Your content is getting views. Your emails are getting opened. You’re showing up consistently, just like all the marketing experts (including myself) tell you to… but your audience still isn’t converting.
If you’ve been wondering why your content isn’t leading to more sales, the problem likely isn’t the platform, the algorithm, or even the offer itself. It’s your messaging.
Messaging is the foundation of everything in your brand. It’s how you communicate what you do, who you serve, and why your audience should choose you over someone else. However, many entrepreneurs make mistakes that cause their messaging to fall flat, leading to low engagement, slow audience growth, and missed sales opportunities.
In this post, I’m breaking down the three biggest messaging mistakes that might be costing you customers, and how to fix them:
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Vague messaging that doesn’t clearly communicate what you do or who you serve
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Lack of storytelling, making it harder to connect with your audience on an emotional level
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Inconsistent messaging, which confuses potential customers and weakens your brand recognition
If your content isn’t converting, one of these three issues is likely the reason.