Are you afraid to raise your prices? In today’s episode, I’m chatting with Dustin Mushinski and diving into one of the most common challenges of creative entrepreneurship. We’re uncovering how undercharging is actually hurting your business, mindset struggles that hold you back in pricing, plus how to finally raise your rates with confidence.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Get to know Dustin (1:43)

Why you undercharge (4:30)

How undercharging is hurting your business (7:45)

Mindset issues behind raising prices (15:06)

Working on worthiness (20:14)

Stepping past fear to raise your prices (27:00)

How to know when you’re at the right price (36:21)

Bettering your relationship with money today (40:28)

Rapid-fire questions (44:42)

Connect with Dustin:

The Get Out Of Your Head $47 program: shop.dustinmcoaching.com/get-out-of-your-head

Instagram: instagram.com/dustinmushinski

Website: dustinmcoaching.com

Podcast: dustinmcoaching.com/podcast

Connect with Sabrina:

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

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