13. Using Design Thinking in Branding with Juliana Reveiz
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13. Using Design Thinking in Branding with Juliana Reveiz
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About this listen
In this episode, Juliana and I talk about the power of using design thinking in branding, specifically addressing each of the five stages of Design Thinking, which are Empathise, Define (the problem), Ideate, Prototype, and Test. We also talk about how Juliana implemented all five of these steps working with a limousine company during her time as an MA student studying Brand Management at Macromedia University in Berlin.
Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
Visit my website: https://yvonneivanescu.com
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