For the full transcript, notes, links, and more, go to: https://simplysquaredaway.com/126

You don’t need a viral story; you just need this strategy.

When I was introduced to Megan Yelaney and binged her podcast, I immediately knew we had to talk. She’s built multiple million-dollar businesses, all by leaning into one thing: her story.

In this episode, Megan walks us through her entrepreneurial journey, the pivots she’s made (from network marketing to health coaching to business coaching), and how she finally found alignment in her message by doubling down on her unique approach.

But the part I really wanted her to unpack for you? How your personal story, yes, even the one you think is “boring,” can become the most powerful tool in your business.

We dive into her 5-part storytelling framework (The Business Story Blueprint), how to craft your story in a way that gets clients saying “I need to work with you,” and why sharing it every single week is the simplest way to create demand.

If you’re a coach who struggles to stand out or second-guesses whether your journey is “inspirational enough,” this one’s a must-listen.

We also chat about:

• Megan’s million-dollar group program strategy (and what she’d do differently now)

• The behind-the-scenes of separating and reconciling her marriage, and how that impacted her business

• Why she deleted offers, cut income, and got hyper-focused after becoming a twin mom

• The exact script to share your story with a strong call to action

• Why repetition is the key to a thriving business (even if you’re bored with your own message)

What You’ll Learn:

• How to identify your “catalyst moment” and make it relatable

• The 5-part storytelling formula that converts followers into clients

• The biggest mistake most coaches make when telling their story

• The two tools Megan swears by to stay organized (and how she uses them)