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Ever feel like your topic is taken, your niche is crowded, and your draft adds nothing new? Let’s flip that script. We walk through five clear reasons your words matter now—starting with a reframing that changes everything: writing is a conversation, not a competition. When you see books and essays as flavors, not trophies, the goal shifts from being the only voice to bringing your unique taste to the table. That shift opens the door to momentum, courage, and better work.

We dig into how individual experience and style shape meaning for different readers. Crowded genres signal demand, not futility. Some people will learn from you because of your cadence, stories, and lens—and not from the biggest names in the field. We also talk about the cultural role of writers as torchbearers who keep ideas alive by renewing them for the present. Retellings, reframings, and updates aren’t duplicates; they are bridges that carry wisdom forward.

Then we get tactical. You’ll hear a practical system for starting small and iterating with less fear: test chapters, micro-shares, talks, proposals, and structured feedback loops. We cover “fail early, fail often” as a learning engine, plus the mindset tools that sustain you—resilience for the tough comments and a growth mindset that treats every draft as a step toward a clearer voice. By the end, you’ll have both the why and the how to publish with purpose, find your readers, and keep going when the noise gets loud.

If this resonates, follow the show, leave a quick review to help other writers find it, and share this episode with a friend who needs a nudge to hit publish.

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!

Send us a text

Check out the Embracing Uncertainty Workshop, October 20, 2025!

The draft feels stuck, the notes aren’t talking, and your outline suddenly looks like wishful thinking. We’ve all been there. Trevor sits down with writing coach and historian-turned-book coach Christina Larocco to unpack a calm, repeatable way to turn uncertainty into momentum—without waiting for a muse or getting lost in another stack of sources.

Christina shares the simple two-column exercise that changes everything: list what you know on one side and what you don’t know on the other. Those unknowns become concrete questions, and questions become small, focused experiments you can run in a single session. We dig into structured freewriting, constraint-based prompts, and playful methods—from writing a paragraph three ways to sketching a three-panel comic—that coax clarity when the page feels hostile. You’ll hear how to stop the common avoidance loops: surface-level tinkering, endless research, and premature abandonment of promising drafts.

Together we challenge the plotter vs. pantser binary and show how both camps can cross-train. Plotters plan for discovery so surprises strengthen structure instead of derailing it. Pantsers add light scaffolds to restart momentum when instinct stalls. Then we map these tools to the 12-week year framework: breaking a chapter into solvable questions, scheduling micro-experiments, and measuring progress by decisions made, not hours suffered. Whether you’re shaping an academic article, a business book, or a novel’s messy middle, you’ll leave with practical moves to reduce panic, invite curiosity, and make the unknown do the work.

If this conversation helps, share it with a writer who’s stuck, subscribe for more craft and process insights, and leave a quick review—it helps others find the show and join the work-in-progress.

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!

Send us a text

The biggest challenge for most writers isn't talent or ideas—it's simply showing up. Ever meant to write but somehow the coffee, inbox, or laundry won instead? You're not alone.

In this deep dive into the psychology of writing consistency, I explore the three major obstacles that keep us from getting our butts in the chair: fear, energy depletion, and what I call the "lizard brain." Rather than beating ourselves up for lacking willpower or discipline, I offer practical, proven strategies to make your writing sessions nearly inevitable.

Fear keeps many writers perpetually stuck in "research mode," avoiding the terrifying blank page. The solution isn't to "man up" but to break projects into baby steps small enough they no longer trigger fear. Finding community—whether through writing groups or mentors—normalizes your experience and provides both emotional support and practical strategies.

For energy struggles, I suggest examining whether your current project truly excites you and scheduling writing sessions as non-negotiable appointments at your peak creative times. As for the lizard brain's constant search for instant gratification over hard work? Develop a personal "showing up ritual" that bridges the gap between intention and action.

My own ritual involved bagels, coffee, and the New York Times before transitioning to writing. Yours might include meditation, journaling, or finding the perfect environment. Whatever works for you becomes your personal strategy for winning that crucial moment of decision when you're on the knife edge between showing up and doing something else.

The magic happens when you combine these strategies into a personalized weekly writing routine. Remember to be kind to yourself—the goal isn't perfection but a sustainable level of happy productivity.

Ready to transform your relationship with writing? Pick one strategy from this episode to test this week. Your future self (and manuscript) will thank you.

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!

Send us a text

Landing a publishing deal often feels like an impossible dream for aspiring authors. What makes one manuscript stand out among thousands? How can you ensure your pitch letter doesn't end up in the rejection pile? In this revealing conversation, former book editor Jason Kuznicki pulls back the curtain on what really happens when editors evaluate submissions.

Drawing from his experience reviewing hundreds of pitch letters at the Cato Institute, Jason dispels common myths about the publishing process. Contrary to what many writers believe, editors aren't looking for authors who can dazzle them with vocabulary or obscure references. Instead, they seek writers who can communicate clearly and connect with readers. "Can you talk about your book like a real person?" Jason asks, identifying this simple quality as the most crucial element of a successful pitch.

The conversation explores the surprising reality that pitch letters serve multiple purposes beyond securing a publishing contract. They help authors clarify their thinking, provide a compass for the writing process, and ultimately become valuable marketing copy. This makes crafting a pitch letter valuable even for those planning to self-publish. Jason shares practical advice on structuring these letters, emphasizing brevity (just a couple of pages), clarity about your book's core argument or story, and the importance of identifying comparable titles.

Perhaps most refreshingly, Jason reframes the author-editor relationship. Rather than viewing editors as gatekeepers or adversaries, he suggests seeing them as potential teammates who want your book to succeed. The best pitch letters demonstrate you understand not just your subject matter, but how to talk about it engagingly with different audiences—a skill that proves invaluable throughout the publishing journey.

Want to transform your publishing prospects? Join our workshop on August 21st to learn how to craft pitch letters that open doors and set your work up for success. Whether you're writing fiction or non-fiction, this episode provides the insider knowledge you need to approach publishers with confidence.

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!

Send us a text

Procrastination afflicts even the most talented and ambitious writers. That half-finished manuscript, the brilliant idea gathering dust, the writing project continually pushed to tomorrow—we all know the struggle. In this candid exploration, Trevor Thrall dives deep into the psychology behind why writers procrastinate and offers battle-tested strategies to overcome this creativity-killing habit.

Drawing from personal experience and years of coaching writers, Trevor unpacks the surprising emotional roots of procrastination. Fear sits at the heart of many writing delays—fear of failure, fear of criticism, and sometimes even fear of success. For perfectionists, the terror of creating something imperfect can be paralyzing. As Trevor explains, "The most perfect book is the book you never start, because you never have to sully that book's perfection with reality." This insight alone might explain why so many aspiring authors talk about writing for years without typing a single word.

Beyond fear, Trevor examines how overwhelm, imposter syndrome, and lack of accountability contribute to our procrastination habits. He dismantles the common excuse of "poor time management," revealing that what appears as a scheduling issue often masks deeper emotional barriers. The conversation shifts from diagnosis to remedy as Trevor outlines a comprehensive system for establishing a sustainable writing practice. At its core: connecting your writing to a compelling life vision, breaking projects into manageable chunks, establishing consistent routines, and creating meaningful accountability.

Ready to transform your writing life? Trevor offers practical tactics like the "zero draft" approach (lowering quality expectations to get a complete draft quickly) and the "fail early, fail often" strategy of sharing your work throughout the creative process. Whether you're wrestling with a dissertation, struggling with your first novel, or finding it difficult to maintain momentum on your tenth book, this episode provides the framework to stop procrastinating and start producing your best work. Your writing dreams are waiting—isn't it time to stop putting them off?

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!

Send us a text

It happens to all of us: you make a beautiful plan, you’re pumped and ready to go. Then life happens, things go sideways, and you suddenly find yourself weeks behind. If you don’t do something drastic, you aren’t going to hit your goals.

What the heck do you do now?

For most of us, our plans need significant adjustment midstream more often than not. The problem is that most people don’t feel comfortable with what to do at that point. Do I give up? Do I pull some all nighters to make up ground?

Many folks either get a bit paralyzed or just do whatever occurs to them first. In both scenarios, people tell me that the result was not satisfying or comfortable - they didn’t feel like they made a sound decision. For many people, it’s a reason that they don’t use planning and execution systems at all.

To help combat this problem, the goals for today’s episode are to help you A) make a good decision about how to revise your plan when things break down and B) how to feel good about that decision.

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!

Send us a text

We’re all getting the message every day. Generative AI is changing the world at warp speed. Every week reveals new possibilities for working more efficiently. Nothing will be the same. A robot is going to cook all your hamburgers and fries. No one will have a job within 10 years. And writers will go the way of the dodo.

To that I say: raspberry sound. Humans will always have a place in the loop.

In this episode I:

• Explain my human centric theory of AI
• Discuss the limits of AI and why writers should not fear losing their jobs
• Describe several strategies and provide examples for using AI today to write better, more quickly, all while amplifying your unique voice.
• Introduce you to Tr3v0r, my new custom GPT writing coach buddy
• End with a few tips for using AI safely.

Links:
GYWD: Writing Like a Human Resource Guide
GYWD: AI Tools for Writers Resource Guide
Google Notebook LM
ProWritingAid
GetYourWritingDone.com

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!

Send us a text

Do any of the following scenarios sound familiar?

• You know you need to do some research for your book, but you have no idea where to start
• You want to write a book about a new topic, or a novel that takes place in a new setting perhaps, but you are so worried that you won’t sound authoritative or convincing enough, so you spend months doing research, never sure whether you’ve done enough
• You’ve just created a great plan, and doing research is in the plan, but when you start doing the research you can’t figure out if it’s helping you get anywhere
• You’re in the middle of your book, but run into a topic that you want or need to know more about. Weeks later you realize you have fallen down a rabbit hole of research and haven’t started writing again.

If you’ve ever found yourself in one of these situations, you’ve fallen into the research trap.

I define the research trap as “The act of conducting unnecessary research or conducting research in an inefficient or ineffective manner.”

The research trap can lead to aggravation. It can make you miss deadlines. It can keep your work from being the best it can be. But maybe worst of all, it can add up to weeks, months, even years, of wasted time.

So, that’s the goal of this episode: understanding the research trap, why people fall into it, and discussing strategies to avoid it.

We're excited to announce the launch of our new website: 12weekyearforwriters.com

To celebrate, you can join the 12 Week Year Writers membership for 50% off the first three months.

ABOUT TREVOR THRALL & THE 12 WEEK YEAR FOR WRITERS

• Subscribe to get our free Quick Start Guide at 12weekyearforwriters.com
• Join our community at 12weekyearforwriters.com/membership
• Register for a live workshop at 12weekyearforwriters.com/events
• Connect with Trevor on Linked In

My team and I help writers get their writing done. If you're stuck, it's not a knowledge problem. It's not a skill issue. And it's not a motivation or willpower thing. You know what you need to do and how to do it. The problem is consistent execution: getting the writing done week in and week out.

With the 12 Week Year for Writers system, you'll create a routine that helps you write more, and more happily, than ever before.

Thanks for listening!