Most small business owners want to create a digital product but struggle with where to start. They waste time on tools, overcomplicate the process, and end up with something no one buys. This session breaks it down into six clear steps so you can design, build, and launch a product that solves a real problem and delivers consistent revenue.

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What You’ll Learn:

Why clarity on your audience comes before choosing the product format

How to define a problem worth solving that customers will pay for

A simple framework for validating your idea before investing time and money

The role of minimum viable products in reducing risk

How to structure delivery so customers get results and keep coming back

Practical ways to package and price your digital product for traction

The long-term benefits of recurring revenue streams in small business

About the Speaker:

Nik Cree is the founder of Business Owners Smashing It Online. He helps small business owners cut through digital overwhelm and focus on practical strategies that drive growth. Nik’s training is grounded in real-world experience building online systems that generate predictable results.

Why It Matters:

Digital products can transform how small business owners generate income. Instead of trading hours for dollars, a well-designed product creates leverage, recurring revenue, and freedom. Getting the foundations right means building something sustainable — not just another idea that fades after launch.

Timestamps:

00:00 Welcome and setup

01:14 The risk of creating products for “everyone”

05:22 How to define your ideal customer

10:38 Identifying problems worth solving

18:06 Validating your digital product idea

26:44 Building a minimum viable product

36:12 Packaging, pricing, and delivery strategies

45:20 Long-term recurring revenue opportunities

54:58 Key insights from other experts

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Join us Live every Tuesday 6pm - 7:30pm AEST Register here: ⁠SmashGo.co/Bosio⁠