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12. AI Guidelines and Principles in MOPs

12. AI Guidelines and Principles in MOPs

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We have a new segment! Introducing AI Navigators, where we'll look at a different element of AI to help marketing ops professionals think through the challenges and opportunities within AI. In our inaugural segment, Joe and Andy discuss how to create a foundation of guidelines and principles for using AI in your organization.


We also cover the continuing drama at OpenAI; how marketing ops can elevate campaign planning; weighing the differences between Marketo's Acquisition Program and lead source; what are the essential marketing ops skills of 2024; Amazon is launching AI school; doom scrolling - knowing when it's time to step away from the negative news; and more. This week Joe is joined by President, Andy Caron. Plus stick around for Pairings, where Joe and Andy share their album and book of the week.

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