
119. Building Brands with Authenticity: Insights from Will Ryan
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About this listen
Let's chat about mental performance for you or your team: Kate's Website
In this episode of the Champion Within podcast, host Kate McCauley interviews Will Ryan, a student athlete and entrepreneur. Will shares his journey as a football player and co-founder of a social media marketing agency, Mediaicon. He discusses the importance of authenticity in branding, the balance between sports and business, and the value of mentorship and faith in his life. Will emphasizes the 'next play mentality' in overcoming challenges and offers advice for student athletes and their parents. He also provides insights on effective social media strategies for small businesses.
Takeaways:
Will emphasizes the importance of being authentic on social media. He believes that student athletes have a unique commitment and work ethic. Will's journey showcases the balance between sports and entrepreneurship. He highlights the significance of mentorship in personal and professional growth. The 'next play mentality' is crucial for overcoming setbacks. Will stresses the importance of faith in guiding his life decisions. He advises student athletes to tackle academics with the same determination as sports. Consistency in social media is key for building a brand. Will encourages parents to support their student athletes unconditionally. He believes that every opportunity should be seized and not taken for granted.
Keywords: student athlete, social media marketing, personal branding, business tips, mentorship, next play mentality, faith, college sports, athlete advice, entrepreneurship
Connect With Kate Here:
Kate's Website
YouTube
Connect with Will:
Email: will@mediaicon.us
Website
Chapters 00:00 Introduction to Will Ryan
02:50 Will's Journey as a Student Athlete
05:32 The Role of Authenticity in Social Media
11:41 Balancing Athletics and Business
17:35 Next Play Mentality in Life and Business
20:06 The Importance of Mentorship and Faith
24:08 The Athletic Journey Begins
26:39 Transitioning from High School to College Sports
28:54 Choosing the Right College: The Importance of Coaches
31:04 Building Character Beyond Sports 32:35 Academic Success as a Student Athlete
34:52 Parental Support in an Athlete's Life
38:10 Navigating Social Media for Small Businesses
41:10 Future Aspirations and Life Goals