In this episode, Genea dives deep with Roger Pearson, a tax professional who learned the hard way that strategy without foundation leads nowhere.

After decades of starting businesses that never quite thrived, Roger discovered what was missing: the "why" behind business fundamentals.

This conversation reveals the hidden reasons so many entrepreneurs struggle despite working hard and following expert advice.

Roger shares how his journey from frustrated serial entrepreneur to successful business advisor taught him what schools never teach and most coaches never explain.

The insights in this episode will shift how you see your business:

🔹 Why Roger kept hitting 90% completion in every business venture but couldn't cross the finish line

🔹 The moment he realized his entire approach to business was missing a crucial element

🔹 How understanding the three essential pillars transformed his ability to help entrepreneurs save thousands

🔹 The counterintuitive truth about why you must understand business basics before delegating them

If you've ever felt confused about why your business isn't thriving despite your best efforts, this episode offers the foundation you've been missing and the motivation to finally build a business that's both profitable and fulfilling.

Connect with Roger:

Website: https://www.seagulltechnologies.com/

Get the ‘Mastering Business Basics’ book here: https://www.seagulltechnologies.com/books

Free 3 Pillars Report: https://seagulltechnologiestraining.com/forms/free-report

Facebook: https://www.facebook.com/jlsegull Linkedin: https://www.linkedin.com/in/Roger-Pearson/

Store: https://www.seagulltechnologiestraining.com/store

About Roger:

For over 50 years, Roger has created, sold, and managed small businesses. But in 2001, he switched course and began working as a Master Tax Advisor/IRS Enrolled Agent. In that time, he has watched hundreds of small business owners lose thousands of dollars needlessly. So recently, he made it his mission to provide entrepreneurs the knowledge to build a solid foundation under their business to keep more money in their pockets and give less to the government.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/