#11 James Huang & Jens Staudt – Covering 25 years of history in MTB media. Online vs. print.
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#11 James Huang & Jens Staudt – Covering 25 years of history in MTB media. Online vs. print.
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If you think bike media today, you think mostly online. You think of YouTubers and influencers unboxing, presenting and maybe testing products. This wasn’t always the case. Hard to imagine, but print was king and our main source of information. There are only a handful of editors or writers out there which experienced this transformation to the media as we know it today. James Huang and Jens Staudt are two of these dinosaurs.
In over 100 minutes of history in the development of bike media. Covering the rise of online reviews and online race coverage. The influence of people like Alex Rankin and Clay Porter, the rise of Pinkbike, centralization of power under media houses and some ideas on how bike people would like to consume information in the future.
Head to www.testpilot.bike for more MTB-Nerd content.
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Testpilot.bike – Your magazine for deep insights on product, bike culture and the two wheel industry.
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