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109 - The Truth Behind Sales Reps in Dentistry

109 - The Truth Behind Sales Reps in Dentistry

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In this episode of HID, we sit down with Brad Switzer, a seasoned dental sales consultant, to explore the side of dentistry that’s rarely taught in school—sales. From navigating reps and negotiating purchases to understanding the true value behind dental products, Brad shares the insider tips every clinician should know. Whether you're building a practice or just starting out, this episode will help you go from clinical confidence to business-savvy brilliance.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.