In this deeply personal and behind-the-scenes episode of Plenty, Kate shares the journey of how her company scaled to just shy of $3 million in revenue—not by doing more, but by doing less. Recorded live at Relaxed Money Live, Kate walks us through the exact steps she and her team took to transition from hustle and complexity to clarity and flow.

From living out of a Prius and launching a $97 course that changed everything, to recovering from business debt and letting go of multiple revenue streams, Kate unpacks the surprising truth: simplicity is the most powerful growth strategy. She reveals how one offer, one problem, one customer, and one sales system helped her not only grow her income but significantly increase her profitability—the part that actually changes your life.

If you’ve ever felt overwhelmed, overcommitted, or like you’re reinventing the wheel in your work, this episode is a breath of fresh air. You’ll hear real numbers, real lessons, and a clear invitation to shift from overdoing to potent, focused action.

You’ll learn:

• Why 78% of Kate’s revenue came from people who had been on her list for less than 6 months
• How simplicity created more revenue and more peace
• The somatic and emotional work Kate did to feel safe holding more success
• The liberating power of building a business that truly feels as good as it looks

This is more than a story about money—it’s a lesson in alignment, sustainability, and leading with integrity in the age of overflow.

“We’re taught that more equals better. But in my experience, less—when it’s aligned—is the secret to sustainable success.” – Kate Northrup

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:33) Journey of Starting an Online Business
(01:07) Growth and Profit Margins
(02:24) Understanding Revenue Sources
(06:44) Challenges of Overcomplication
(07:36) Simplicity as a Growth Strategy
(10:01) Lessons from Past Mistakes
(11:05) Personal Growth and Business Evolution
(12:31) Creating and Selling Courses
(21:08) Crisis and Recovery in Business
(26:31) Financial Restructuring and Profitability
(29:30) Healing Relationships with Money
(38:50) Successful Launch of Relaxed Money
(43:44) Focus on Profitability Over Revenue
(49:11) The Future of Business Simplification