104: Using Graphics to Build Trust and Increase Conversions with Mauri King
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104: Using Graphics to Build Trust and Increase Conversions with Mauri King
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About this listen
THE DIGITAL PRODUCTS THAT SELL SUMMIT
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Mauri King is a food blogger-turned-graphic designer, and now a go-to-gal for helping mamapreneurs create sales pages that actually convert. Mauri's favorite is to help her clients take their brilliant digital products and turn them into stunning, strategic sales pages, product PDFs, and brand visuals that connect AND convert. Mauri loves offering relief from bland graphics & the death stare of a blank cursor and STRATEGICALLY marketing digital products with gorgeous graphics & fun-to-read copy that makes an audience want to click that "buy" button!
In this episode, Mauri breaks down how good design (and a little help from AI) can make a huge difference in your business. She shares why visuals matter way beyond just looking pretty and how they can actually help build trust, boost conversions, and make your offers stand out online. You’ll hear her take on when it’s totally fine to DIY your graphics and when it might be time to bring in an expert, plus some easy tips to make design feel a lot less intimidating. Mauri also explains how tools like ChatGPT can help you brainstorm, overcome common buyer objections, and make your sales pages even more effective. Whether you're just getting started or ready to polish things up, this episode is full of helpful insights and encouraging takeaways!
Connect with with Mauri King:
MauriJaneDesign.com
theamericanpatriette.lpages.co/picture-perfect-sales-pages
Key Takeaways:
- (02:20) From food blogger to graphic designer
- (03:35) Why graphics matter
- (06:00) DIY or hire? How to know when it’s time to outsource your design
- (10:15) How good design builds trust and boosts conversions
- (13:15) Beginner-friendly design tips
- (16:40) How AI tools like ChatGPT can elevate your product creation
- (22:35) Quick design tips to make your offers stand out
- (29:55) Picture Perfect Sales Pages
Listen to Previous Episodes:
#18: Learn the Power of Facebook Ads with Beth Anne Schwamberger
#40: Taking Small Steps Towards Big Goals with Ruth Soukup
#97: Finding Business Friends and Creating a Mastermind Group
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