100 - Beyond Marketing: Vittoria’s Approach to Mountain Bike Tire Design & Manufacturing (Guest: Ken Avery, SVP Product Development) cover art

100 - Beyond Marketing: Vittoria’s Approach to Mountain Bike Tire Design & Manufacturing (Guest: Ken Avery, SVP Product Development)

100 - Beyond Marketing: Vittoria’s Approach to Mountain Bike Tire Design & Manufacturing (Guest: Ken Avery, SVP Product Development)

Listen for free

View show details

About this listen

Send us a text

In this in-depth episode of the MTNCOG Podcast, we dive into the science behind mountain bike tire design with Ken Avery, Senior Vice President of Product Development at Vittoria. Ken breaks down the complex process of tire manufacturing, from the initial casing construction using nylon or cotton materials to the vulcanization process where the tread is applied. He explains how Vittoria's innovative use of graphene technology creates tires that both roll faster and grip better than competitors, challenging common misconceptions about tire compounds and performance.

The conversation explores Vittoria's progressive sipe technology for improved cornering grip, their very unique approach to TPI (threads per inch) in their award-winning XC race tires, and their comprehensive lineup of Airliner tire inserts. Ken shares insights on how different casings perform in various terrain types, from sharp volcanic rock to loose conditions, and offers his perspective on current industry trends. This episode provides mountain bikers of all disciplines with valuable knowledge about selecting the optimal tire setup for their specific riding style, terrain, and bike type.

Web: https://vittoria.com/

Instagram: https://www.instagram.com/vittoriatires/

Listen to Mountain Cog
Apple Podcasts
Spotify
Other Podcast Sites

Socials
Instagram
Facebook

Email
mountaincog@gmail.com

What listeners say about 100 - Beyond Marketing: Vittoria’s Approach to Mountain Bike Tire Design & Manufacturing (Guest: Ken Avery, SVP Product Development)

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.