In this episode of The Digital Shift™, Jessica Green breaks down 10 critical reasons why businesses must embrace digital systems right now. Social media is unreliable, manual follow-up doesn’t scale, and if you don’t own your list—you don’t own your business. Jessica shares real-world examples, including the time she lost her Facebook account for 9 months, and how it nearly crushed her business. Don’t wait for the next TikTok shutdown or another algorithm shift—take control of your audience, your leads, and your income.

"If you don’t own your audience, you don’t own your business. The platforms control it—until you take it back."

Who This Episode is For:

✅ Business owners relying solely on social media for leads
✅ Network marketers & social sellers looking to scale smarter
✅ Entrepreneurs who struggle with follow-up & conversions
✅ Anyone who wants to future-proof their business

10 Reasons Your Business Must Digitally Shift

1. You Don’t Own Your Social Media Audience (+ Algorithm Uncertainty & Bans)

• If Facebook, Instagram, or TikTok disappeared tomorrow, would you still have a business?
• Jessica’s Story: Losing her Facebook account for 9 months and what it did to her business.
• TikTok disappeared for a month—proof that we don’t control our platforms.
• Solution: Own your email & SMS list.

2. 80% of Sales Happen After the 5th-12th Follow-Up (Follow-Up is the Fortune)

• Most people quit after 1-2 follow-ups, leaving money on the table.
• If you don’t have a system for follow-up, you’re losing customers.
• Solution: Automated follow-up sequences ensure leads don’t fall through the cracks.

3. Speed is the New Currency (People Expect Instant Responses)

• 50% of leads choose the business that responds first—are you fast enough?
• Consumers expect answers right now—automation makes that possible.
• Solution: AI & automated workflows to nurture leads 24/7.

4. Data is the New Gold (Big Business Collects It—So Should You!)

• Why does Amazon, Apple, and Facebook invest billions into data collection?
• Your customer list is your biggest asset—stop letting platforms control it.
• Solution: Use landing pages, opt-ins, and automation to collect your own data.

5. People Spend Over 6 Hours a Day Online (Meet Them Where They Are)

• If your business isn’t optimized for digital engagement, you’re invisible.
• People want seamless, mobile-friendly interactions—not clunky, slow processes.

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Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire