“It doesn’t feel like work. And it’s only possible because you guys have spent your hours on the edit. That’s why I work with Seven Million Bikes Podcasts.”

(THIS EPISODE WAS CREATED IN 3 HOURS!!)

I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.

Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.

We cover:

• How podcasting helped him land clients across his design, publishing, and coffee companies
• The biggest workflow mistakes people make (and how to avoid them)
• The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and more
• Why quality audio is a non-negotiable in 2025
• How he’s using his podcast to write his next book — live
• Why guest booking and editing should never be DIY if you’re running a business

10 reasons to start a podcast for your business

1. Build your brand through storytelling – It lets you share your vision, values, and voice authentically.
2. Reach new clients and generate leads – Radim mentions converting guests into clients.
3. Network with high-level professionals – You get to “pull up your chair to the big boys’ table.”
4. Create content at scale – With an efficient system, you can produce multiple episodes quickly.
5. Increase credibility and authority – Being a podcast host positions you as an expert.
6. Support other business efforts – Radim aligns podcast themes with book launches.
7. Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.
8. Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.
9. Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.
10. Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.

If you’re a business owner still on the fence about starting a podcast — this is your sign.

🎧 Ready to get started with your own show?

Book a free discovery call today at sevenmillionbikes.com or email me at niall@sevenmillionbikes.com

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