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In this engaging episode of the MTNCOG Podcast, the hosts welcome Jess the Maker, a prominent mountain biking content creator who blends humor, authenticity, and technical riding expertise. The episode was recorded shortly after Jess was in town working on a project with 'Visit Tucson'. The conversation explores how she's helping showcase Tucson as a "hidden gem" of mountain biking while also discussing her experiences in renowned destinations like Whistler, Vermont, and Bentonville. Jess shares insights about her Specialized bike collection, including her Stumpjumper and newly acquired Levo 4, and her preferences for both technical and flow trails.

The second half of the episode offers a masterclass in mountain bike content creation, with Jess revealing how she evolved from using basic phone editing apps to professional equipment, her approach to brand partnerships, and strategies for growing social media presence. She discusses her demographic insights, posting schedule preferences, and the importance of maintaining authentic connections with followers. Young aspiring content creator Matt, Josh's son, asks thoughtful questions about editing, consistency, and growth strategies, with Jess emphasizing that relatability and persistence are key to building an engaged audience. The episode concludes with discussions about growing her YouTube presence beyond her well established Instagram following.

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