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Hiring the wrong person doesn't just hurt your bank account—it steals your peace of mind. After guiding countless estheticians through the hiring process, I've discovered that most well-meaning spa owners are making critical mistakes that cost them an average of $14,000 per bad hire.

Think about that number for a moment. At 30% of the average esthetician's annual salary, bad hires create a financial black hole that many small businesses can't recover from—especially when you realize you won't see a return on any employee investment for at least six months. The traditional "submit resume, interview, skills test" approach simply doesn't cut it anymore.

Your hiring journey must begin long before you post that job listing. It starts with crafting a mission statement specifically for your team—not your clients. This internal mission should function like a memorable slogan that every employee can repeat and embody. From there, develop a job description that doesn't just list duties but tells your company's story, highlights what makes working with you unique, and clearly prioritizes responsibilities from most to least important.

Understanding working styles is perhaps the most overlooked aspect of successful hiring. I've found tremendous value in identifying my own strengths and weaknesses using the Five Working Geniuses assessment. This allows me to hire people who excel precisely where I struggle. Remember when I hired my first receptionist because I couldn't say no to clients? Or my second esthetician because I disliked permanent makeup? These strategic hires complemented my weaknesses rather than duplicating my strengths.

Don't underestimate the power of a thoughtful application process. I've completely abandoned resume reviews in favor of detailed questionnaires that reveal a candidate's communication style, attention to detail, and alignment with my values. The length and care of their responses tells me more about their work ethic than any resume ever could.

Ready to transform your hiring process from guesswork to strategy? Stop hiring like a desperate entrepreneur and start hiring like the CEO your business deserves. Check out my comprehensive course "How to Hire Like a Boss" where I walk you through each step of creating a hiring system that consistently brings the right people into your business.

To learn more about coaching please visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com