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Robert from Texas Laser Institute shares his journey from lawyer to laser business owner and provides practical guidance on adding lasers to esthetician practices. He breaks down the science behind laser hair removal, how to choose the right equipment, and the important balance between safety and effectiveness that every esthetician must master.

• Texas Laser Institute is a state-approved career school training professionals in laser and medical aesthetics
• Robert built a successful med spa business by cutting market prices while maintaining quality results
• Laser hair removal works through selective photothermolysis, targeting and destroying hair follicle stem cells
• Four main laser platforms exist: diode (810nm), Alexandrite (755nm), ND:YAG (1064nm), and IPL (broadband)
• Choose your laser based on your clientele's skin types - Alex for lighter skin, YAG for darker skin types
• The key to success is balancing safety and effectiveness in every treatment
• Medical director requirements vary by state - ensure yours is knowledgeable, active and engaged
• Profit margins on laser treatments can be substantial as the cost per pulse is minimal
• Focus on delighting customers through quality service rather than fastest possible treatments
• Always err on the side of safety, especially when starting out with laser treatments

Learn more about their training programs in Houston, Dallas and Austin. Website: https://texaslasers.com/

Instagram: https://www.instagram.com/texaslaserinstitute/

To learn more about coaching please visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com