046 - Shanika Hillocks on Trusting the Pivot, Building A Brand, and Cultivating Relationships. cover art

046 - Shanika Hillocks on Trusting the Pivot, Building A Brand, and Cultivating Relationships.

046 - Shanika Hillocks on Trusting the Pivot, Building A Brand, and Cultivating Relationships.

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This week on Doing It All, we’re joined by Shanika Hillocks—brand strategy and marketing consultant, storyteller, and true multi-hyphenate. Her career journey is a masterclass in trusting the pivot.


We talk about how her roots in hospitality laid the groundwork for everything that followed, from top agencies to building a brand of her own. Shanika opens up about navigating transitions with intention, the power of storytelling as her throughline, and why betting on yourself isn’t just a moment, t’s a mindset.


A warm, honest, and inspiring conversation that reminds us “doing it all” looks different for everyone and that’s exactly the point.

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