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#007 - Social Selling: Between Buzzword and Real Sales

#007 - Social Selling: Between Buzzword and Real Sales

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In this episode of Digital.Decoded, Mario Pufahl and André Kiehne take on a provocative question:

Is LinkedIn the new CRM – or just another sales tool?

Expect controversy, debate, laughter – and real reflection:

• Why modern sales might just start in the comment section

• How social selling is deeply rooted in trust

• Why LinkedIn today is both: a relevance engine and a content landfill

• And why the handwritten letter might be making a surprising comeback

An honest and entertaining look at modern sales – where people, tech, and messaging collide.

Is social selling your new reality – or just digital noise?


🎧 Tune in now.

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📩 Have a topic suggestion or want to join us as a guest?

Feel free to reach out – we’re looking forward to hearing from you!

📬 Contact:

Mario Pufahl – mario.pufahl@digitall.com

André Kiehne – andre@decode-forward.com

📲 Follow us on social media:

🔗 LinkedIn:

www.linkedin.com/in/mariopufahl

www.linkedin.com/in/andrekiehne

📚 Check out the book "Digital Leadership – Leading Successful Transformation with Attitude, Culture, and Technology” by André Kiehne: Read the book

And discover Mario Pufahl’s books on sales management and performance: Author page

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