0 to 100K Sales: How to Build a Lifestyle Brand From Scratch with Katie Arnold
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0 to 100K Sales: How to Build a Lifestyle Brand From Scratch with Katie Arnold
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About this listen
In this episode, I chat with Katie Arnold, Founder & CEO of P3PRMNT - an innovative lifestyle, community and sustainability brand.
After the tragic passing of her dad, COVID lockdown and a Facebook post from her mum, at just 18 years Katie went public with her online store, selling reusable, handmade coffee cups.
In year one, she sold 60,000 units. She's since scaled to 100,000+ sales and is raising investment for the next phase of P3PRMNT's growth!
I ask Katie how to build an entrepreneurial mindset, the pros and cons of bootstrapping and how to crack online sales code.
Watch the full episode to discover:
How to create a sense of community within your brand
How Katie built her personal brand to 64k followers
How to incorporate sustainability in your business
How to build resilience and find purpose in work
How to scale your sales through IRL events
How Katie created P3PRMNT's iconic cups
How to get over a spiral of self-destruction
How to market a product-based business
How to use seasonality to increase sales
How to use delusion to your advantage
How to reverse engineer your goals
How to bootstrap your business
How to define your niche & USP
Connect with Shoaib (host):
LinkedIn: / shoaibahmed21
Website: www.yellohippo.co.uk
Connect with Katie Arnold:
LinkedIn: / katiep3prmnt
Website: https://www.p3prmnt.com/