Andrew interviews Callie Murray, Founder and CEO of Wade-Murray Consulting, discussing the concept of fractional leadership, its advantages, and common misconceptions. Callie shares insights on branding, marketing strategies, and the future of fractional leadership. She emphasizes the importance of consistency in branding, intentional marketing efforts, and reputation management. Callie also talks about the skill gaps in upcoming marketers and her approach to maintaining team motivation during leadership transitions.
Sep 25 202518 mins