Ash Nehru stands as a pivotal figure in the evolution of live visuals and virtual production, a true creative technologist and toolmaker whose innovations have redefined the boundaries of these fields. His journey began while studying Computer Science at Trinity College, Cambridge.
Following his academic pursuits, Ash ventured into the world of game engines, where he first began to explore real-time graphics and interactive environments. This experience, combined with his early forays into the underground visuals scene, provided the experimentation and the development of his creative vision.
His career trajectory led him in collaboration with Chris Bird and Matt Clark to create United Visual Artists (UVA), a renowned art and design practice celebrated for its innovative use of light, motion, and digital technologies. At UVA, he spearheaded the development of a groundbreaking real-time visualiser, a tool that would profoundly impact the industry. This visualiser, meticulously crafted, became the foundational technology for d3.
Ash co-founded d3 Technologies, quickly establishing itself as an industry leader in integrated visual production software. The platform has empowered countless artists, designers, and production teams to create immersive and dynamic visual experiences for concerts, theatrical performances, architectural projections, and virtual production sets. The company's innovative solutions and commitment to pushing technological boundaries led to its eventual rebranding as disguise, a name that continues to be synonymous with cutting-edge visual production.
Currently, Ash remains at the forefront of technological innovation, engaged in building a new project that is presently in stealth mode. This ongoing endeavor underscores his relentless drive to explore new frontiers and his enduring commitment to shaping the future of creative technology.