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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
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The best managing change text I've ever read
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Publisher's Summary
From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
Critic Reviews
"Full of aha! moments...timely, original, thoroughly engaging, deeply humane." (strategy + business)
"A fresh look at the art and science of sales using a mix of social science, survey research and stories." (Dan Schawbel, Forbes.com)
"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." (Bloomberg)
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Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 10-08-2023
Loved it.
Provides a very different perspective. A bit academic heavy but makes sense considering Pink’s background.
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- Gerardo A Dada
- 21-01-2013
Lenghty book with a few solid tips on persuation
I had very high expectations for Daniel Pink, maybe that's the problem.
The first section of the book is all bout why we are all in sales. It could have been done in 2 minutes. Big waste of time. People who don't value sales and the need for persuation would not buy this book in the first place. You can skip those chapters.
The second part is more interesting. The whole premise is centered in ABC selling: atunement, buoyancy and connection. Good concepts. Daniel could have said: listening, optiimsm/passion and connection. Much simpler.
Some discussions are lenghty: you could listen to a whole chapter to get one nugget of knowledge of varying levels of usefulness. Still, it's a good book, but not at the top of my list.
The narration is clear, although after a while it feels a bit too stron (like the author is yelling at you), but it's not a major concern. If you can find a 5 page summary of this book, you would probably get 90% of its value.
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62 people found this helpful
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- Cari Rich
- 26-07-2015
Great content, perhaps better in print
Once upon a time I read Drive by Daniel Pink
Every day after that, I thought about his concepts around workplace motivation
One day I realized I needed to know more I don't know much about sales even though I've been in a "sales-adjacent" industry my entire career
Because of that I downloaded the audiobook "to sell is human"
Because of that I learned quite a bit about sales and non-sales selling, and even more about motivating and moving others
Until finally I felt compelled to share my love of the book with you all in the form of a Pixar pitch.
Ok, so the pitch could use some work. But you should read this book. Even if you don't think you're in sales or care about motivating others.
He does a good job summarizing interesting social science research about optimism, disposition, extra/intro/ambiverts and much more.
I admire authors who read their own audiobooks, but Pink's delivery was flat and it took me a while to get used to his narration. He's a dynamic speaker, but his presentation skills did not come across in this performance.
The other downfall of the audiobook format is in the "sample case" exercises after each section. These are better suited to print or ebook format. Listening to an author spell out URLs isn't especially helpful.
I found the content compelling and may end up buying a print copy so I can take advantage of some of the exercises.
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29 people found this helpful
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- Joanne
- 08-02-2013
Not for salespeople!
What would have made To Sell Is Human better?
Motivation not stats! I don't think I will be able to finish this. It is boring!, This is not for salespeople or someone who understands that we are all in sales.
What could Daniel H. Pink have done to make this a more enjoyable book for you?
More motivational, more sales techniques
How did the narrator detract from the book?
He didn't, the content was just not what I was looking for.
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29 people found this helpful
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- GH
- 04-01-2013
Evolutionary Assertions codified form the 2010s
Pink’s central premise is that most people sell in one way or another and that many of our conceptions about selling are not true or only barely so. For example, extroverts do not make the best sales people – ambiverts do. If you want to know what an ambivert is, you’ll have to listen to the book yourself. I have read dozens of business books and most of them can be condensed down to two or three central ideas and the rest of the work is really window dressing. Pink’s book is not packed with antidotal evidence and arcnae stories supporting his points; rather he attempts to support his opinions with research and a smattering of statistics or at least hinting that statistical evidence exists.
I purchased a hardcopy so I could make notes in the margin. On balance, I think this and Drive, his previous book, are pretty good and worth the listen. I thought Drive was better but To Sell is Human has a number of good tips that if practiced may increase your sales effectiveness.
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24 people found this helpful
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- no one
- 11-03-2013
90% inert filler. Author can do better
This is a smart guy, and somewhere in here is useful information. But _so_ much filler, so much is useless and repeated constantly. What would have been a brilliant essay is puffed up to a "business book". Try starting at Chapter 7 where the "useful" concentration goes a bit higher.
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21 people found this helpful
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- Finlay
- 22-06-2013
Great Social Science Book
I'm 2/3rds through this book and I'm already ready to give it five stars. Daniel Pink has great insight into the social sciences, and he applies them superbly to selling in this audiobook.
His stories are engaging and his style brings the characters he introduces to life.
When he explained why you need to link selling to experiences instead of product features, I could feel the light bulb above my head.
Great audiobook.
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9 people found this helpful
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- Happy Customer
- 11-02-2017
As a seller, I appreciated this book
It made me feel empowered. It made me feel capable. It made me feel invigorated and excited to put it's principals to work. I listened at 1.5X speed and Daniel Pink's narration was flawless. I enjoyed it thoroughly and highly recommend it.
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8 people found this helpful
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- Steve
- 26-08-2018
Interesting Perspective
Overall, this book provided only a handful of fresh insights that aren't expounded in much greater detail in other popular sales books like those of Jeff Gitomer. The first part added little value and spent a great deal of time getting to a punchline that could have been reached in a paragraph or two. Part 2 was slightly more engaging, but only Part 3 actually achieved the practicality level needed for salesmen who require pointed, actionable, and insightful advice. If you don't mind hearing several hours of studies and background prior to these insights then listen to the whole thing. Otherwise, skip to part 3 and listen to it 3 times instead so you can actually own the important concepts.
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6 people found this helpful
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- ANGELINE
- 02-03-2016
I was given this book and I hate selling
This book is changing my mindset.
With actionable ways of changing how I think and believe about selling, this book will be read and re-read.
Thank you, Daniel H. Pink, for writing this book and sending it to the world.
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4 people found this helpful
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- IpadShark
- 24-07-2015
Yet another excellent insight by Daniel Pink
I have been taking a sales training course once a week for a year, and the principles in this book are very close to the same foundation for that training. Very helpful insights and material is easy to apply!
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4 people found this helpful
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- Amazon Customer
- 12-02-2023
Don’t buy if you already work in sales
Interesting book but very unhelpful if you already work in sales, they should make a disclaimer beforehand
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1 person found this helpful
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- Dubai_Paul
- 24-11-2023
Very much full of hmm that interesting to know but for me nothing I can use. It did not live up to its hype
I found it dull, full of interesting facts but it was not the learning manual I had expected. Imagine someone who has written a thoughtful book on motorcycles, their history distribution and uses by groups. But had not written how one actually rides a motorcycle or uses it in different conditions. I guess the author must be charismatic and have a lot of followers. But it was too dull for me.
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- tim lazenby
- 02-09-2023
Deeply disappointed
Yet another book purportedly helping us to understand our selves but just a regurgitation of anecdotes masquerading as information
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- Valentin Valev
- 21-08-2023
Fantastic read
Daniel Pink is an amazing author! Truly engaging read! Highly recommend! 4 more words left!
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- Olof Winberg
- 06-08-2023
Complex and boring, fell asleep
Complex storytelling using odd concepts and difficult to understand words e.g. attuance and buoyancy are two core concepts of the book. Maybe for new people in sales but not for anyone with some basic skills wanting to learn more about sales.
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- Ani S.
- 28-05-2019
sales reps daily handbook
the book comes handy for those who are starting their sales and business development career in any industry.
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