Get Your Free Audiobook
-
The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrated by: Walter Dixon
- Length: 8 hrs
- Categories: Business & Careers, Management & Leadership
Non-member price: $30.74
People who bought this also bought...
-
Scrum
- The art of doing twice the work in half the time
- By: Jeff Sutherland
- Narrated by: JJ Sutherland
- Length: 6 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
The definitive account of the Scrum methodology from its cocreator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to health care in major American hospitals. In this major new book, its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere.
-
-
big thumbs up
- By Semih on 09-08-2016
-
The New Psycho-Cybernetics
- A Mind Technology for Living Your Life Without Limits
- By: Maxwell Maltz, Dan Kennedy
- Narrated by: Maxwell Maltz, Dan Kennedy
- Length: 6 hrs and 11 mins
- Original Recording
-
Overall
-
Performance
-
Story
Most of us still live by the motto, “No pain, no gain.” But this approach to life is actually a prescription for fear, frustration, and self-doubt. Much of what we learn about success is based on the pain/gain idea: in essence, work harder, be more persistent, and develop greater willpower. The New Psycho-Cybernetics formula is anything but painful. It will allow you to achieve all your goals, faster, easier, and with less strain than you ever thought possible.
-
-
Great but…
- By PhillF on 22-07-2016
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
-
-
Sales gold
- By Bradley on 10-02-2016
-
Fix This Next
- Make the Vital Change That Will Level Up Your Business
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
-
-
Read this next!
- By Jonathan Smith on 31-08-2020
-
Scaling Up
- How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
- By: Verne Harnish
- Narrated by: Spencer Cannon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
-
-
Excellent content, narrator difficult to follow
- By Jim on 22-05-2016
-
Scrum
- The art of doing twice the work in half the time
- By: Jeff Sutherland
- Narrated by: JJ Sutherland
- Length: 6 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
The definitive account of the Scrum methodology from its cocreator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to health care in major American hospitals. In this major new book, its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere.
-
-
big thumbs up
- By Semih on 09-08-2016
-
The New Psycho-Cybernetics
- A Mind Technology for Living Your Life Without Limits
- By: Maxwell Maltz, Dan Kennedy
- Narrated by: Maxwell Maltz, Dan Kennedy
- Length: 6 hrs and 11 mins
- Original Recording
-
Overall
-
Performance
-
Story
Most of us still live by the motto, “No pain, no gain.” But this approach to life is actually a prescription for fear, frustration, and self-doubt. Much of what we learn about success is based on the pain/gain idea: in essence, work harder, be more persistent, and develop greater willpower. The New Psycho-Cybernetics formula is anything but painful. It will allow you to achieve all your goals, faster, easier, and with less strain than you ever thought possible.
-
-
Great but…
- By PhillF on 22-07-2016
-
Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
-
The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
-
-
Sales gold
- By Bradley on 10-02-2016
-
Fix This Next
- Make the Vital Change That Will Level Up Your Business
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
-
-
Read this next!
- By Jonathan Smith on 31-08-2020
-
Scaling Up
- How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
- By: Verne Harnish
- Narrated by: Spencer Cannon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
-
-
Excellent content, narrator difficult to follow
- By Jim on 22-05-2016
Publisher's Summary
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: "Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.
In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:
- Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success
- Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
- Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business
Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
Critic Reviews
More from the same
What listeners say about The Ultimate Question 2.0 (Revised and Expanded Edition)
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Louis
- 08-11-2020
Great book
covers the reasons to adopt NPS well with good reading, supporting stories and case studies are also good, would recommend
-
Overall
-
Performance
-
Story

- Dustan
- 10-10-2016
Single question survey, genius
Talk about keeping it simple.
My key takeaway from this book is the power of implementing a single question survey. We have already operated by many of the NPS principles for years, assuming them to be common sense.
But the post transaction survey has never happened. Now it will.
1 person found this helpful
-
Overall
-
Performance
-
Story

- AAO
- 27-12-2020
I wish....
I wish all the business leaders read this book. I certainly learned a lot from this book. Thank you for sharing your knowledge.
-
Overall
-
Performance
-
Story

- PictureGuy
- 28-01-2019
Of course they are right but you don’t really need a survey.
I have always maintained that you can listen to an employee for five minutes and know what type of person they are with customers and ultimately that is what you are trying to measure here. You are just trying to figure out if you and your business are behaving ethically and not being jerks.
This measure is the fad of the day, when everyone learns how to game it then we will be onto the next substitute for actually being nice to each other.
-
Overall
-
Performance
-
Story

- D. A. Hahn
- 12-11-2018
The tool for a paradigm shift!
The structure of this book and the evidence behind it was the catalyst for a paradigm shift in our organization. Powerful!
-
Overall
-
Performance
-
Story

- Amazon Customer
- 11-10-2018
Great concept. Could have been shorter.
The concept is exceptional but I feel it could have been half as long. Now for the implementation.
-
Overall
-
Performance
-
Story

- Sonny Jelinek
- 07-03-2018
Great concept, book too long
Love the concept and the book overall. However it is about 3-4 hours too long. At one point I almost gave up on it as it seemed to drag about 1/2 way in. That said, if you want to learn about NPS (and I suggest you do), it is a very worthwhile listen!
-
Overall
-
Performance
-
Story

- Jared
- 02-10-2016
if your unfamiliar with nps this is your book
the only nack I have on the book is that it could be Summed up in a quarter of the length. over half the book is Customer loyalty stories.
-
Overall
-
Performance
-
Story

- Todd Boyer
- 05-01-2016
An inspiring business book
it's not often that a business book can be called inspiring, but I can't find a better word to describe my response to this book. The creator of the Net Promoter System explains in great detail the value and development of this customer centric system with evangelistic forever and contagious enthusiasm.
-
Overall
-
Performance
-
Story

- Thomas R. Boyer
- 21-08-2015
I foresee great improvements in our company as a result of reading
I firmly believe NPS will fill a hole that has been present in our company for a long time and help us scale to a much larger size while continuing to bless our customers.
-
Overall
-
Performance
-
Story

- Douglas
- 01-04-2013
No substance
What could have made this a 4 or 5-star listening experience for you?
Some material around how to set up NPS in a business.
Would you ever listen to anything by Fred Reichheld and Rob Markey again?
Yes -I love the NPS System. Unfortunately this book is 80% anecdotes about businesses that have successfully implemented it. Also, the vast majority were huge companies.
Would love to see some info on how startups or small companies can implement NPS.
What about Walter Dixon’s performance did you like?
Well read -good voice.
Any additional comments?
My company has used NPS for 3 years so I love the concept. The book was interesting for a while as it's well read and some of the stories are interesting. Would have preferred some more meat around how to properly implement the system and less success stories.
1 person found this helpful
-
Overall

- James
- 10-03-2012
Ensure you keep your good customers!
In a recession where the focus is on budgets you need to be able to prove that you are giving value rather than being a cost. NPS is the best way I have seen of ensuring you understand what the Customer thinks of you. I have never seen something so simple be so effective and when incorporated in products like CustomerGauge(tm) all the hard work is taken out of making the data into information.
If you believe that the Customer is King you need to read this to ensure that they feel that they are important.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Mr. A. B.
- 24-08-2018
Read it today... It's never too late
Review for the ultimate question 2.0 audio book.
The customer, if treated in the right way not buys your products and comes back for more, but it reduces your marketing costs, legal costs and general administration cost of running your business.
Treat the customer wrong and you may just about survive and if you do your organisation will become a toxic space for your employees and customers alike.
I was sorry not to have read it when it first came out. It's better late than ever. Listen to it today.
-
Overall
-
Performance
-
Story

- Gary
- 15-07-2015
Great read, very insightful
This book helps to solidify ones understanding in a way that is easy to understand and listen to, the references to real world companies and their experiences of implementing NPS is valuable. Great book.
20 Best Fantasy Audiobooks
This genre is so full of talent, it can be difficult to know what to listen to next — so look no further than this list to get you started.



20 Best Nonfiction Audiobooks
From the entire history of humanity to astrophysics, to our gut and mental health, dig into this list and learn something new.



Best Australian Podcasts on Audible
Audible Original Podcasts are free for Audible members. Check out this list of home-grown content, from binge-worthy true crime to self-help.


