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The Second Hour

Why Whiskey and Cigars Taste Better When You Stop Chasing Them

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The Second Hour

By: Earl M McCune
Narrated by: Keith Ricketts
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About this listen

Most books about whiskey and cigars focus on indulgence.

This one focuses on timing.

The Second Hour explores what happens after the ritual becomes familiar — when enjoyment starts to fade quietly, long before health ever raises an alarm. Through observation, experience, and pattern recognition, Earl M. McCune examines why frequency matters more than quantity, why starting earlier costs more than it seems, and why knowing when to stop is the difference between refinement and regret.

This is not a book about quitting.

It’s about awareness.

About recognizing when pleasure turns into habit. When habit turns into autopilot. And when autopilot begins borrowing from sleep, recovery, and clarity.

With honesty and restraint, The Second Hour offers a framework for preserving enjoyment instead of chasing it — choosing fewer, better nights, protecting tomorrow without moralizing today.

If you enjoy whiskey and cigars — and want to enjoy them longer — this book is your field guide.

©2026 Earl M. McCune (P)2026 Earl M. McCune
Personal Development Personal Success
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