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Publisher's Summary

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

©2015 Robert Collier (P)2015 Majestic

What listeners say about The Robert Collier Letter Book

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  • Darien Gaston
  • 02-08-2019

Great formula for copywriting!!

This is an incredible read showcasing a plethora of examples that expound on a fundamentally sound formula for copywriting.

However, with that being said, I believe you'd get more from purchasing the hard copy. I think seeing the text would do more for the reader than listening to it.

2 people found this helpful

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  • David Lowenthal
  • 30-01-2021

Essential Reading any copywriter, whether a raw newbie or seasoned A-Lister

There is a gem on every page of the masterful direct marketing classic!

I’ll be coming back to it again and again.

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  • Zeyad
  • 18-07-2020

Not as expected

Filled with sales letters and email, but not practical as to how to write one.

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  • Anonymous User
  • 14-04-2021

Great marketing book for copywriters

gives you letters that actually sell, and explains why and how they sell. actionable marketing insights.

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  • Alex Volkov
  • 03-09-2017

One of the top 10 Direct Response Marketing Bibles

If you could sum up The Robert Collier Letter Book in three words, what would they be?

Essential Marketing Knowlage

Who was your favorite character and why?

No characters involved as this is Nonfiction. However what Robert talks about and breaks down is something you cannot miss if you are in business or marketing.

Have you listened to any of John Edmondson’s other performances? How does this one compare?

This is the first time ive listened to him, so far from his performance was great.

Was there a moment in the book that particularly moved you?

The book is filled with knowlage from start to finish so it's hard to really pick however, the chapter on supplying that impulse, the six essentials and selling 2 million dollars worth of O.Henry stories we're very good.

Any additional comments?

This is an essential read or listen for any marketer so I would recomend everyone who is in the field to buy it, take notes and study it.

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