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Publisher's Summary

The truth is that while sales may be about math, the process of selling something relies heavily on psychology and understanding human behavior. You’ve probably already heard of countless “magic techniques” that are supposed to make people buy whatever you’re selling, as if you had a magic wand in your hand. I’m sorry, there’s nothing like that. However....

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you.

In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, and you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale. 

This guide will give you a series of actionable steps you can follow, from understanding your prospects to answering their objections effectively and ultimately getting the sale.

In this book you’ll discover:

  • The real techniques to close the sale every time (without using magic wands)
  • The four most common objections you’ll receive and how to reply in the right way
  • What makes people buy and how to leverage this knowledge to sell more
  • Four ways to craft your sales presentations so that people want to buy from you
  • The number-one framework to handle customer’s objections and reply effectively
  • An example of a highly effective sales script (from the first contact to after the sale).
  • 7 principles of persuasion you can use to craft a great sales pitch and close the deal
  • A step-by-step method to build sales scripts that work
©2019 Leonard Moore (P)2019 Leonard Moore

What listeners say about The Psychology of Selling and Persuasion

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  • Chris Trapani
  • 25-02-2020

Back to basic

This is a good book to get to basics then slowly improve you persuasion to help lead to the sale. Subtle techniques to push you over the edge.

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  • DC
  • 16-09-2019

Useful book

I had to find the time and listen to this book but it was really worth it. The author presents many useful ways to improve your skills for interacting with clients in order to do better at sales and human relations. The narrator's voice is clear and easy to understand. I was given this free review copy audiobook at my request and have voluntarily left this review.

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  • MemorizingPharmacology
  • 28-08-2019

One Extra Sale and the Book Pays for Itself

The Psychology of Selling and Persuasion brought together a number of different tools, tips, and tactics to make a person a better salesperson. It pulls from many of the great sales leaders and entrepreneurs and relies on strong principles that are time tested. What I would have liked to have heard are many stories about specific industries. While it is a book about general selling, it's always easier to remember a concept when there is a story that goes with it. I think one sale in your industry will allow the book to pay for itself, I hope to hear a follow up with business case studies.

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  • Curly's Ramblings
  • 28-08-2019

Refresher

Audiobook review: This book is a must have for new marketing reps or business owners to refresh/recap on techniques to sell products or services. No advanced detail given but the most important points are covered. Many of the techniques can be used by any industry. The information is interesting. The narrator did a nice job! I received a free copy of this audiobook at my request and have voluntarily left this review.

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