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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
©1955, 2001, 2003, 2004 Michael E. Gerber (P)2004 HarperCollins Publishers, Inc.

Critic Reviews

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What listeners say about The E-Myth Revisited

Average Customer Ratings
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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

Fluff and repetition

This book could be a quarter of the size if the overly emotional narratives and alliteration were removed. There are a few bits of helpful wisdom in there but one needs to wade deep through some heavy drivel.

7 people found this helpful

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Hard to keep listening to

It's really quite tedious, very repetitive and spends too much time on fluff style narrative talking about his own life experiences, but experiences that add very little value to the actual points he's making (if you can find the points!). The few points he does make could be knocked over in a much shorter time frame, if he got rid of all the fluff and nonsense. He's incredibly boring as a narrator and should have got a professional to do it. It's ridiculously long for no good reason.

3 people found this helpful

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Tedious. Hard to find the grain amongst the chaff.

Would you say that listening to this book was time well-spent? Why or why not?

No. It is padded with multiple repetitions, multiple repetitive adjectives, and multiple repetitive examples.

How would you have changed the story to make it more enjoyable?

Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition. Cut the repetition.

Did the narration match the pace of the story?

Yes. Equally slow.

Could you see The E-Myth Revisited being made into a movie or a TV series? Who would the stars be?

No.

Any additional comments?

There are some good ideas. For which I happily pay double for the non-bloated version.

3 people found this helpful

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  • Tom
  • 03-04-2017

A must read for ANY business.

Being a marketing coach, I was unsure on how many systems in this book would apply to my business, ignorantly assuming that this was more for bricks and mortar business. I was wrong, the systems in this books apply to ALL businesses and was a great kick up the a** for me! ;)

2 people found this helpful

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Thanks for firing the rocket I needed up my behind!!!

What a great book to listen to when I was feeling how I was feeling, which was totally disenchanted about my career and unmotivated to do anything about it. This book gave me the kick up the butt that I needed to change my life. It has lifted the haze and made me realise how different things can be. I want to press play and listen to it all over again but I can't, I have a business to build!!!

2 people found this helpful

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I related to Sarah. Holy cow, 10/10

this is the go to book for any small business owner. I will make sure to listen to it at leads 10 more times. great information

1 person found this helpful

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Motivational with clear action steps

5*
This is one of the best audio books I have listened to and I would strongly recommend to anyone who runs a small business or who is thinking of starting one...I'm actually quite envious of you if you are able to absorb and action this information whilst you commence operations.
Great vocal performance.

1 person found this helpful

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This book changed my life

Being in my own small building business for 30 years and basically being self employed my whole life I was inadvertently doing bits and pieces in terms of having my business set up as a franchise with systems and procedures. However I was only just touching on these and did not have the knowledge to go further. This book has solved that problem. I’ve read it 3 times and no doubt a few more. I am so looking forward to my future small business life now and the massive changes that will make in my personal life.

1 person found this helpful

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An absolute small business classic and must read!

Great read and listen. Definitely a classic. I really enjoyed the audiobook version as Michael Gerber’s passion for building small businesses and empowering entrepreneurs comes across. I highly recommend supplementing this read/listen with his keynote from 2016 at the “Marketing Summit”. Easily found on YouTube. I will keep coming back to this as I have seen the issues with building small businesses growing up and I am aiming to design this out of mine! Thank you, Michael Gerber and the E-Myth team.

1 person found this helpful

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Great but I feel it’s a bit dated

Great but I feel it’s a bit dated. You’ll need to adapt it. Interesting and worth it

1 person found this helpful

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    5 out of 5 stars
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  • Stephanie
  • 20-06-2005

A must have business book.

I was going into this book with apprehension, a fear that this was yet another "I'll show you how it is done and you will live a great life forever". But I decided to buck the critic on audible who said it was awful and got it. Well I was surprised. It gives you the basics on running a business, a department, or anything...really. It shows you some of the obvious things that you never think about and then allows you to expand on them for yourself. It's a book that I have read a number of times...well listened to, but the first that I took notes on. E-Myth Mastery is next.

30 people found this helpful

  • Overall
    5 out of 5 stars
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  • Christine
  • 17-09-2008

Saved my Life

I am a small business owner just like the woman he describes in the book. After listening for 20 minutes I felt hope for my business, by the end of the book I had a plan in action to turn that hope into prosperity. This book saved my business and my sanity.

90 people found this helpful

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    4 out of 5 stars
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  • Anonymous User
  • 07-01-2010

E-Myth Revisited Review

Excellent read and recommend listening to it once a year. Challenges small business owners to work yourself out of your job and to delegate. In order to build a self sufficient company with total freedom, one must develop systems that the "least" qualified employee in your organization can follow. It's all about the SYSTEMS in your company.

32 people found this helpful

  • Overall
    5 out of 5 stars
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  • Christopher
  • 15-02-2009

Life Changing, I Gotta Say

I had heard about this book for years, but Gerber's writing style, with its endless dependent clauses, bothered me. However, when I got the audio book, and heard him reading it, and got the way it was meant to be taken in, I got it.

This book has radically helped me in the past month and a half since I read it, and dramatically changed how I look at my (*CURRENTLY*) one-person business. I cannot recommend this book enough to those of you who started a small business without any entrepreneurial training or experience.

53 people found this helpful

  • Overall
    5 out of 5 stars
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  • Chanon
  • 28-04-2005

Must have/Life changing book

This book was *very* good. It's perfect for people who want to start a business. The author's narration was easy to listen to and really made the listening experience enjoyable.

20 people found this helpful

  • Overall
    4 out of 5 stars
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  • Happy Grass-fed Beef Farmer
  • 30-10-2008

Ideas to build a life, not just a business

This book is helping me understand how a clear vision for my life and new business will help me accommodate changing markets, staff roll over, and evolving partnerships. E-Myth has changd my perspective and goal -- to develop an enterprise with a clear mission, and to plan this business to thrive without me.

17 people found this helpful

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  • abli
  • 14-01-2017

Hard to follow

What could have made this a 4 or 5-star listening experience for you?

Its not clear what his goal is and hard to follow. It feels like it was written in the 90's and hasn't changed. I honestly don't know why so many people liked this book or recommend it. Seemed to go in circles and lost focus plenty of times.

What was most disappointing about Michael E. Gerber’s story?

Talked about a lot of the same things and hard to follow. Seem to not have a main point.

Any additional comments?

I would not recommend this book. Period.

7 people found this helpful

  • Overall
    5 out of 5 stars
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  • Mike
  • 15-12-2006

My $0.02

Maybe I just hit this one at just the right time, but this has been the BEST marketing book that I have "read", EVER. Yep, the pace is a bit slow but It takes some time to soak up ideas as big as the ones in this book. Any quicker and things might get missed. Just one simple idea in this book is worth what I have paid for my entire Audible membership!

7 people found this helpful

  • Overall
    5 out of 5 stars
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  • Amaraa
  • 14-08-2007

Wow! Does this guy know me?

I couldn't believe this book. It seemed like the author had a hidden camera into my life and my business. He knew everything about me! As he went through the stages of a new business, it was like as if he were telling my life story. His suggestions were timely and relevant. His methods were clear and easy to follow. I found this book to be particularly exciting and motivational. He reawakened the vitality in me that I had when I initially started my business. And most importantly, this book made me realize that my business ups and downs were not unique, and gave me hope that there was a way out. This is a perfect read for someone in the small, then big, then small again place in their business. However, I imagine it is relevant at any point in the growth of a small business. Hopefully you will read this book early so you can avoid some of the pitfalls he describes and I have already experienced. This is a MUST READ for any small business owner.

12 people found this helpful

  • Overall
    4 out of 5 stars
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  • Marian Hanganu
  • 18-06-2008

Must listen for would be entrepreneurs

The audiobook is a bit too long. The stories about Sara's problems are a bit too long and too emotional at the first sight. However, when you look closer, you realize the story is about someone like you. If you try to think like Sara, the main character, it is about life and meaning of life. Then, you understand the real substance of what the author is transmiting using an emotional story. There is knowledge inside: how to start a business; how to not be consumed by your business; how to balance business with life; how to grow; how to be successful etc.
It is the true substance of the book that made me to upgrade from 3 to 4 stars.

18 people found this helpful

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  • Pip
  • 08-06-2014

Small business owners - you must listen to this!

Where does The E-Myth Revisited rank among all the audiobooks you’ve listened to so far?

We all get bogged down in the doing. This book explains why and what to do about it.

What did you like best about this story?

Practical application.

Was this a book you wanted to listen to all in one sitting?

No, because you need to ponder the ideas being suggested. It's better to listen to a chapter, think and then move on. But you also want to go back and listen to it again.

9 people found this helpful

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  • Greg
  • 21-07-2015

3rd time of reading, 1st time of listening.

Would you recommend this audiobook to a friend? If so, why?

A super business book.

If you run a small business as I do, read this book as it'll give you a reality check.

This audible version is easily the best format for this very worthwhile book.

What did you like best about this story?

Very sound advice for anyone running their own business.

7 people found this helpful

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  • wendy Clarke
  • 28-10-2017

Implementing The E Myth Revisited

What I love about the book is it not only helped me understand myself more as an Entrepreneur but also my team an I now understand why they think the way they do.
Technician, Manager Entrepreneur

Just listening is not enough. We are implementing from start to finish all the lesson. Even though that means revisiting the every aspect of the business.

Anyone thinking of starting a business should listen and implement all the lessons.

Even if you are already in business, check yourself through this book which is where I came from. Had been in business 25 years without any education in the area of business. I know realise in my previous business I was the technician.

Enjoy and implement

4 people found this helpful

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  • Mr. Robins
  • 14-09-2016

thoroughly engaging and practical business advice

practical and engaging advice for small business owners. explains how to move away from being the exhausted technician to the profitable system-based business owner

3 people found this helpful

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  • Gobbly2100
  • 05-09-2019

The best book in growing a business I know

This is the most eye opening book about building a business I have ever known.

2 people found this helpful

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    4 out of 5 stars
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  • DRMT
  • 27-02-2015

Every small business owner should listen

This is a great book for small business owners. I run a number of businesses and advise many others (not as part of Emyth Worldwide, I should add!) and the themes covered in this book, the systems and processes it introduces are excellent. The only reason it isn't 5* is because the story is a little too sickly at times and the narration is too slow (like so many narrators). I listened on 1.25x to make it sound normal!

4 people found this helpful

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  • Insert Anonymous name
  • 18-08-2020

great book

well done well done well done well done done done well very well minimum 15 words 1234

1 person found this helpful

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    5 out of 5 stars
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  • Daniel
  • 24-10-2017

Read

This book is a must read for anyone who is thinking of running their own business

1 person found this helpful

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  • Marius Andrijauskas
  • 11-09-2017

# 1

Probably one of the best book for business starters. Puts you on right way and helps to reduce mistakes done if you don't have business experience. Great voice.

1 person found this helpful

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  • Nidhi Gupta
  • 06-09-2017

Best book on management to start with, a must read

One of my first few management books but one should start with this, its a mind opener

1 person found this helpful