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At some point, every small business will have to take on a contract with a large organization if they are going to grow. But less than 15 percent of small companies are actually ready to take this step.
Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one initial contract with a “big name” can be the spark that lets a small company realize its potential growth. But as Bronwyn knows from firsthand experience, becoming a supplier to a large company isn’t easy - and there’s a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view.
In this unique book, Bronwyn describes the five essential steps for attracting and retaining buyers as customers - whether they be national or international companies, government, or even large not-for-profits.
- Understand how big buyers think
- Set solid business foundations
- Develop robust business systems
- Get on their radar
- Tell your story