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Publisher's Summary

Imagine how different your life would be if you could effortlessly persuade the people around you to get the most out of every situation.

You will never quite know how many opportunities you have missed by lacking the persuasive powers to truly get what you want out of life. Whether it's attaining more influence at work, or simply getting the kids to do the dishes. All too often people are left wanting, as they aren't equipped with the right psychological tactics to get these things done.

Not anymore.

James Daugherty is an intelligence expert & former CIA Spy who specializes in all forms of human behavior. But there's one communication trait which is critical to winning - persuasion. A spy would be highly ineffective without it.

However, he never realized quite how much his ability to persuade others, whilst working in the field as an American spy, would help everyday people in civilian life.

Imagine if you could effectively massage conversations in your favor, without manipulation or deception, to effortlessly bring people round to your way of thinking.

In this insightful and functional audiobook, Daugherty gives listeners a firsthand look into the trials and tribulations he dealt with in the field as a CIA operative.

This no nonsense guide reveals how to:

  • Better understand Cialdini's Six "Weapons" of Influence
  • Interpreting the classic human psychological motivators
  • What Aristotle can teach you about persuasion
  • The different types of persuasion techniques explained
  • The right way to use the "reverse psychology" principle
  • Spy tactics for high-pressure/stakes situations
  • Conversational strategies and personality traits to win over even the toughest adversary
  • Importance of small talk, greetings, and goodbyes in persuasion
  • Dealing with insults/arguments like a professional

©2017 James Daugherty (P)2017 James Daugherty

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  • NabilaBarry
  • 04-09-2017

Good and useful.

Very useful techniques. The explanations are simple and full of examples. If your work involves writing, I suggest you read it. Even if you do not want to convince anyone, you will learn how to defend yourself against other people who know those techniques.

9 of 9 people found this review helpful

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  • Olivia
  • 04-09-2017

Love The Unique Names of the Techniques!

The author is obviously a research-geek (which he admits) because the book is based on persuasion research. He also adds in stories about his persuasion attempts, which made this an entertaining as well as practical read for me. This book will teach you how to sell your ideas. This book gives you 26 scientifically backed ways to improve your persuasion techniques in a non-technical way. These techniques are given and exampled in "real life" situations that make them feasible to use. Some books go into the psychological background, yet don't show you how they could be put into practice; thus being of no benefit to the reader.

8 of 8 people found this review helpful

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  • joseph
  • 03-09-2017

Simple but effective

What made the experience of listening to Persuasion the most enjoyable?

Everything you need to learn in this audiobook. I will definitely be listening to this audiobook over and over again. Thanks so much for sharing your wisdom with us James Daugherty!

Have you listened to any of Tom Taverna’s other performances before? How does this one compare?

Nothing to be compared of.

Any additional comments?

The author has a pleasant English accent and delivers his material well. This stuff is not going to be anything new to a hardened sales exec who has been going door to door for the last twenty years but it might apply some theory to their methods. I like the way he ties persuasion theory in with real life situations and stories from his own life. If you are looking for some easy to apply techniques to get your own way a bit more and a few more of the things in life you want then this is a good buy. Don't expect the atom to be deconstructed before your eyes but the principles are usable and effective from my humble opinion.

4 of 4 people found this review helpful

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  • Victoria
  • 04-09-2017

Excellent content!!!

Is not very deep, but has very much useful content to be persuasive. moreover what do you expect for such a low price. But most important thing, is telling you how to do things and not just what to do. I wish they had more variety of examples, but for the price you pay is excellent. I learned a lot with this little book. If you are looking for a easy to digest book on persuasion techniques for both print as well as one on one conversations this is a great book to learn from.

2 of 2 people found this review helpful

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  • talithabenjamin
  • 04-09-2017

A Keeper to Refer Back To

I work in sales so any material you can gather to help the cause is desirable. The author takes us through strategies that are logical and easily applied. The book holds your attention. I found it helpful. Some of the ideas I had heard before and some were new. Worth reading if you need to convince people and sell ideas or products. I had a lot of fun trying to get to some ways to go our of the ordinary, thank you.

This book is power house of simple and powerful techniques that we all, irrespective of our levels of education deploy in our lives. Go for it.

4 of 5 people found this review helpful

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  • bangbang
  • 10-07-2018

waste of time and money

the story doesn't educate or explore any techniques.....just mentions them and at t by e end tells you to explore the information on. your own.

1 of 1 people found this review helpful

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  • StopDat
  • 13-06-2018

I expected more

Is this book meant to be fiction or nonfiction? There is some basic stuff in here but nothing a government agent trained in tactical communication shouldn’t know his first day in school?

1 of 1 people found this review helpful

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  • Mateusz M.
  • 06-06-2018

I need more information on specific techniques and skill building because this book felt like a teaser.

1 of 1 people found this review helpful

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  • Shelly A.
  • 15-05-2018

Written with heart, understanding and passion!

For me this book covers the subject deeper than most. Meeting people where they are at, but first you must know exactly WHERE THEY ARE AT before you can meet them there. He teaches you how to fully connect with understanding and deep compassion which enables others to want to listen to what you have to say. Then, how to speak so words and feelings are actually heard. I read this book twice and the 2nd time around had a huge impact on me!

1 of 1 people found this review helpful

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  • nazir
  • 26-07-2018

Awesome Book !!

The different types of persuasion techniques explained
The right way to use the "reverse psychology" principle
Spy tactics for high-pressure/stakes situations.
Had a great time.