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Op på ølkassen
- 41 virkemidler der forvandler nej til ja, når du kommunikerer
- Narrated by: Lene Kobbernagel
- Length: 3 hrs and 55 mins
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Op på ølkassen
Narrated by:
Lene Kobbernagel
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Publisher's Summary
Mange ledere pakker deres budskaber ind i logiske og saglige appelformer, der taler til fornuften. Men forskning viser, at fornuften kun spiller en lille rolle, når vi mennesker træffer beslutninger. Vi bliver først rigtig overbevist, når en person også formår at vække vores følelser.
I OP PÅ ØLKASSEN - 41 virkemidler der forvandler nej til ja, når du kommunikerer forklarer forfatteren, hvorfor blød kommunikation indvirker så kraftigt på vores beslutningssystem. Bogen indeholder en værktøjskasse med redskaber til arbejdet med de bløde kommunikationsdiscipliner og 41 praktiske eksempler på virkemidler, der kan forstærke og forlænge effekten af det, du siger.
©2021 Gyldendal (P)2021 Gyldendal
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