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Methods of Persuasion

How to Use Psychology to Influence Human Behavior
Narrated by: Mike Norgaard
Length: 6 hrs and 6 mins
Categories: Business, Marketing
5 out of 5 stars (7 ratings)

Non-member price: $29.22

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Publisher's Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

What members say

Average Customer Ratings

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    4 out of 5 stars

informative and comprehensive

Covered a lot of topics with realistic real- world examples. Lots of research cited. Was enjoyable and thought provoking.

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Very good

Very informative read into psychology, persuasion, and behavioral sciences. I am a long time student of behavioral economics and this book tied in not only some areas of study that I have already encountered (even from one of my lecturers) but other principles that I may not have thought to relate back.

It's inspired me to continue my research and perhaps even write something myself.

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  • Kyle mastin
  • 24-04-2018

Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

4 of 4 people found this review helpful

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  • DrJarom
  • 26-11-2017

Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

8 of 9 people found this review helpful

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  • Yaj J
  • 09-04-2018

Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated.

Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD.

There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it.

P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

2 of 2 people found this review helpful

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  • Lance ray
  • 22-07-2018

Something Wrong with this recording it repeats

chapters repeat something is clearly wrong with this recording. chapters repeat something is clearly wrong with this recording.

1 of 1 people found this review helpful

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  • Tatiana
  • 25-04-2018

Awesome book

I recommend it to anyone and especially people in sales or who work directly with other people (teams, employees, etc).

1 of 1 people found this review helpful

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  • Amazon Customer
  • 22-04-2018

excellent! highly recommend

great book, great subject matter, good performance, helpful examples, relevant anecdotes, great summaries, wonderfully applicable

1 of 1 people found this review helpful

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  • Comrade Fayiah LEIBA
  • 20-10-2019

Psychology to Influence Human Behavior

Wow! This was a good replica of influence and I was not at all disappointed. The narrator or the author’s writing style was very good listening to.

I listened to it first and then re-listened to it again. All I can now do is to share the good testimony.

The narrator reached somewhere and read as it was written of course, I entreat you to skip the chapter and said, I told you to skip and you are still here.

Surely, I smile gently for being recalcitrant and he actually explained the reason I kept listening instead of skip to another chapter.

You know why I’m not going spell it out for you? Because I want you to get your own copy and enjoy that humane touch. The book was in a style as if he was in front me and I sat there and he was explaining things to me in a step by step form.

Awesome!

I envy you. I am also an author, but I kept asking myself this question when am I going to write my next book to be a very captivating book like this one?

Only God knows.

Do you want me to tell you to get your own? Hmmm. You, yourself. There are things that don’t need cajoling or begging for you to make a decision. It’s a very good book.

Surely it will be a blessing to you as it were a blessing to me after listening to it more than twice.

Pick your copy.

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  • Niki_NY
  • 05-10-2019

Buy it!

I’ve read a lot books like this that I like but I love this one. Buy it.

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  • Gambit
  • 30-08-2019

Very nice book

I Learned a lot from this book. Very good listen. I reccomand it to my friends

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  • Anonymous User
  • 20-05-2019

Great read!!!

Excellent book! This book ushers in a great awareness. I am so pleased to have gained the information in it!!

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  • Donna McConnell
  • 14-02-2018

Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

4 of 4 people found this review helpful

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  • Mo-Emma
  • 03-04-2019

Very informative

Really enjoyed the book. Easy to understand the process with lots of examples. A must read.

1 of 1 people found this review helpful

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  • Anonymous User
  • 24-01-2019

Very interesting

I found the content of this book to be very interesting, insightful and potentially extremely useful

1 of 1 people found this review helpful

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  • Mr. Sj Marriott
  • 20-12-2018

The only persuasion book you'll need

Fantastic book - the best thing is Nick explains the psychology behind it in an easy access way - it's not just some techniques that Nick has made up. Honestly, the best book I've read on psychological techniques

1 of 1 people found this review helpful

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  • Andrea Vozza
  • 28-11-2018

Wow

Very interesting and mind opening. I will definitely strive to use and master these concepts in life

1 of 1 people found this review helpful

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  • Kindle Customer
  • 26-09-2018

interesting

I loved sections of the book whilst many bits I'd heard before almost word for word. I tried reading the book previously but struggled, so got it on audible and loved it.

1 of 1 people found this review helpful

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  • Rory Van Den Berg
  • 27-08-2018

Solid read on tried and tested persuasion tactics

I enjoyed this book. I found it very useful and to the point. The author done a good job in condensing a complex topic and providing examples that can be easily applied.

1 of 1 people found this review helpful

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  • Bruce Marsh
  • 08-08-2018

Packed full of ideas and applications

Unlike traditional self help books that have one or two ideas and lots of padding, this is packed full of ideas, concepts and applications. Can’t recommend highly enough.

1 of 1 people found this review helpful

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  • SherryBerry6
  • 11-07-2018

Brilliant - made me smile :)

This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother!

Thanks Nick :)

1 of 1 people found this review helpful

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  • Ade
  • 23-03-2018

These aren't the droids?

Brilliant.
Great narrative with a mix of pragmatic science and application.
Really good read.
Best book of this type (Influence etc) that I've read.

2 of 3 people found this review helpful