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Methods of Persuasion

How to Use Psychology to Influence Human Behavior

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Methods of Persuasion

By: Nick Kolenda
Narrated by: Mike Norgaard
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About this listen

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda Consumer Behaviour & Market Research Marketing Marketing & Sales Consumer Psychology
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Very informative read into psychology, persuasion, and behavioral sciences. I am a long time student of behavioral economics and this book tied in not only some areas of study that I have already encountered (even from one of my lecturers) but other principles that I may not have thought to relate back.

It's inspired me to continue my research and perhaps even write something myself.

Very good

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Covered a lot of topics with realistic real- world examples. Lots of research cited. Was enjoyable and thought provoking.

informative and comprehensive

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This bloke was recommended to me by chat GPT and I couldn’t be happier I gave it a go. No nonsense, no filler, just really fantastic and useful information. Cannot recommend it enough if you’re interested in consumer psychology

Actually really good and useful info

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