
Mastering Micro-Copy
8 Essential Chapters to Think and Write like a Pro
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Narrated by:
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Josh Frantz
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By:
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Lina Perea
About this listen
Unlock the power of words in just minutes a day with Mastering Micro Copy: 8 Essential Chapters to Think and Write like a Pro. Designed for busy marketers, entrepreneurs, and copywriters, this book delivers bite-sized lessons that you can hear, apply, and test in under ten minutes.
Inside, you’ll discover:
- Chapter 1: The Micro-Lesson Mindset – Learn how tiny, daily writing sprints compound into real skill gains.
- Chapter 2: Crafting Headlines That Hook – Master formulas and emotional triggers that boost open and click rates.
- Chapter 3: Precision Language & Word Choice – Swap vague buzzwords for concrete details that build trust.
- Chapter 4: Storytelling in 50 Words or Less – Forge instant rapport with ultra-concise narratives.
- Chapter 5: Persuasion Psychology – Ethically leverage social proof, scarcity, and authority to drive action.
- Chapter 6: Formatting for Readability & Scannability – Turn dense text into inviting, mobile-friendly layouts.
- Chapter 7: Testing, Tweaking & Optimizing – Implement A/B and multivariate tests to continuously improve results.
- Chapter 8: Building Your Daily Copywriting Habit – Embed micro-lesson practice into your routine for lasting mastery.
Packed with real-world examples from American professionals, practical frameworks, and hands-on exercises, this guide helps you:
- Boost email open rates by up to 50 percent with proven subject-line formulas
- Increase landing-page conversions through data-driven layout tweaks
- Write headlines, micro-stories, and CTAs that captivate and convert
- Develop a sustainable writing habit that fits into any schedule
Whether you’re drafting your next ad, refining a product page, or sending a weekly newsletter, Mastering Micro Copy gives you the tools to make every word count. Start small, think big, and watch your copywriting ROI soar.
©2025 Lina Perea (P)2025 Lina PereaWhat listeners say about Mastering Micro-Copy
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