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Publisher's Summary

In this compact, practical, and research-driven guide to marketing strategy, Hunter Leonard shares tools, information and insights gathered over the past 16 years in his marketing consultancy that has helped to grow over 50 organisations in 20 different countries. Hunter uses a cooking analogy to explain the recipe and ingredients needed to develop a successful marketing plan. Accessible and direct, Get Your Marketing Cooking is a must-listen for any business wanting to establish or expand their market.

©2017 Hunter Leonard (P)2017 Hunter Leonard

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The magic formula

Hunters explanation and simplification of marketing in this book is fantastic and easily applicable. Extremely great value. Well worth every second.

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'Half of life is planning' Middle Eastern Proverb

Hunter actually sets you on a path to first becoming an effective communicator, in order to become an effective marketer. He starts with the DON'TS. You know the things we all do... assume FaceBook is helping us by suggesting promotions, trusting digital marketing companies to act in our business' interest, believing that advertising agencies know our customers better than we do... then the DO's. You know the things we don't have time for... understanding our customer's wants, surveying clients to get some honest feedback about our product or service quality and performance. Then the one 'must'... you MUST know your customer's needs! If you start there, your business, marketing and operations plans are truly informed by an understood (and listened to) target market. Sound like a profitable idea? Can't wait for his next one...

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