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Fanocracy

Turning Fans into Customers and Customers into Fans
Length: 8 hrs and 26 mins
4.5 out of 5 stars (2 ratings)

Non-member price: $34.13

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Publisher's Summary

A Wall Street Journal best seller 

From the best-selling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. 

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: 

  • MeUndies, the subscription company that’s revolutionizing underwear 
  • HeadCount, the nonprofit that registers voters at music concerts 
  • Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers 
  • Hagerty, the classic-car insurance provider with over 600,000 premier club members 
  • HubSpot, the software company that draws 25,000 attendees to its annual conference 

For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

©2020 David Meerman Scott and Reiko Scott (P)2020 Penguin Audio

Critic Reviews

"Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It's not difficult, but it's not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity." (Seth Godin, author of Tribes and This Is Marketing)

"Our customers are no ordinary customers; they are die-hard fans who bleed for us. They love calling themselves Spartans - they bear Spartan tattoos and share their experiences with family and friends, bringing hundreds of thousands of new Spartans to the brand each year. Fanocracy will teach you how to do the same for your business." (Joe De Sena, founder & CEO of Spartan)

"The world is not changed by people who sort of care. Or companies who sort of care. The world is changed by those who passionately, relentlessly care because your customers will too, and your brand becomes impossible to resist. Fanocracy shows how to change customers into fans, so your brand can change the world.” (Sally Hogshead, New York Times best-selling author and CEO of Fascinate®)

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Dual narration - great mix!

Great content and delivery. Loved the change over of narrator. Made it far more compelling!

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  • MMABobblehead
  • 20-04-2020

Good Info...VERY hard to listen to

After seeing David Scott speak at a live event, I was very excited to hear more. Davids enthusiasm on stage was alive and infectious. After being mesmerized by Davids stage presence and story telling, I couldn’t wait to get his latest release. After listening to the book, the end couldn’t come quick enough. I don’t want to be rude with a bad review, but I must say that the reading “performance” was not good. The reading of the book was monotone, slow, and it really took away from the content. It felt like a line for line script read. Although the information was good, there was a serious misstep by not hiring a professional narrator. I really wish that I loved this Audible book. I really wanted to give a glowing review. David seems like a great guy, too!Maybe for the next book, really give some consideration to letting a pro read the audible version. You still rock, David!

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  • Otto Gryschek
  • 15-02-2020

Content is awesome. Could not stand narration.

Please, just because you write a book doesn’t mean you have to narrate it. This book, despite having awesome content, will make you want to sleep. Exchanged it.

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  • K. Robinson
  • 23-01-2020

TMI, seriously!

The technical info was good, but it was too bogged down in personal stories* that felt a little too 1%. I don't think I can recommend this book to my business clients. Most of them just won't be able to relate to the authors.

*I don't want to know someone's underpants preference. Seriously!

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  • Dr E
  • 19-01-2020

No matter your business, this book will help you serve your clients better

I love all of David’s books. But this one in particular is amazing. I couldn’t stop listening to it and have already read the kindle and listened to the audible version.

It’s well researched, incredibly written and narrated perfectly by both authors.

Every page is filled with tons of actionable advice, showing you why and how to build a fan base amongst your clients.

I highly recommend this book.

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  • Amazon Customer
  • 14-01-2020

Another Great Book from an Author I Respect.

I respect David's work because he does not suggest trendy things, just because they are trendy. Instead he offers real-life, time-tested, lessons. Things you can use now, and in the future. Most cost little or nothing except your time. Sometimes I learn new things, like here, other times, I am reminded of common sense things I forgot.

He brings both experience and objective theory to the work that make sense to me. One in particular was proximity: personal space, public space and everything in-between. Already, this has caused me to re-think the way I do some of my social media work.. There are other lessons, I know I will go back to.

I own other titles of David's. I have bought them all including multiple editions of "The New Rules..." I re-listen to it a few times a year and continue to pick up new ideas.

My only criticism: I want more: More stories, and more examples.

Whether you are a social media professional, small business owner, or work in a division of a large company, I think you will find some nuggets that will make your peers think, "Hey that was a good idea."

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  • Charlie Hunt
  • 18-04-2020

Fantastic book

This was a great book and can be used in not only marketing strategy but building a powerful brand. Fanocracy has been added to my toolkit. Cheers David and Reiko!

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  • eva
  • 08-04-2020

Very general

Too general anecdotal stories. I felt like nothing new and nothing really easily applicable to business life

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  • alex sykes
  • 04-02-2020

Wonderful continuation of his philosophy

Big fan of David, his work is awesome and his case studies are well thought and socially relevant.


It’s great to see (hear) Reiko’s perspective, I look forward to the next chapter.

I highly recommend this for anyone looking to improve there business... and possibly a new way of life?!?