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Publisher's Summary

In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."

Ditch the Pitch is an essential listen for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, each consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the listener how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.

Throughout the book, the author quotes well-known improv comedians and musicians and translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of prewritten scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say yes.

©2014 Steve Yastrow (P)2018 Made for Success, Inc.

What listeners say about Ditch the Pitch

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Profile Image for Jeff Gibbard
  • Jeff Gibbard
  • 09-01-2021

A bad strawman pitch on why pitching doesn't work

Having just gone through the process, I understand how much work goes into writing a book so, I am reluctant to write a negative review. However, I feel that this book so badly misses the mark that I have to leave some feedback.

The author asserts, almost without qualification, that pitching does not work and is ineffective. The author makes countless extremely broad generalizations about what pitching is to the point of creating a strawman, which he doesn't even successfully knock over afterwards. Many of the substantiating points are semantic arguments more than substantive ones as it is unclear where in a conversation things turn into a pitch in the author's mind. I found myself shaking my head all the way through the first 3 chapters.

My biggest gripe with the book is that the author fails to temper his language in a way that includes any wiggle room for the idea that there are effective pitches and those that can do them. The book seems to have been written from the perspective of someone who has witnessed some bad pitches, and then paints, with a broad brush, that pitching is objectively ineffective. There is a right and a wrong in this book, and that's foolish. I would not recommend this book for those that want to be more effective in sales situations. I would only recommend this book to those who want to adopt a close-minded attitude that shuts them off to the entire toolset of effective pitching with what is, ironically, an uninspired pitch for ditching formal pitches in favor of conversations.

2 people found this helpful

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  • MINA
  • 03-09-2021

Wow

This reading gave me a whole new Perspective on things great book that will help me learn more on how to improve. This is read perfectly

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  • DD
  • 14-02-2021

Excellent Book on Sales

Steve’s research and ideas in this book are very sound. It is a unique perspective that builds on many of the sales principles I have learned. He is concise but provides enough detail to be very meaningful. I highly recommend.

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  • Anonymous User
  • 21-01-2021

Excellent ideas, process and story telling for how to improve pitching skills

Ditch the Pitch

Is an excellent listen full of great ideas for how to improve conversations with clients

Based on the principles of improv in comedy, theatre, jazz and childhood there is much to learn about having successful persuasive conversations

The one paragraph rule is gold

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  • Anonymous User
  • 07-01-2021

Nunca adquiere profundidad

Muy largo para tan superficial libro.
El autor se repite a través de la obra.
Consejo para el editor:
Eliminar varios capítulos y profundizar con estudios.

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  • Anonymous User
  • 24-11-2020

WOW

Loved it. it was very informative. learned a lot. I have already applied some of what is in this book. can't believe it's free and part of the membership.

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  • Hemali Tanna
  • 11-11-2020

Very valuable content

All the points the author makes are very convincing. The advice offered is very practical, and I feel applying it will really help people advance their careers and relationships.

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  • Reggie Dunlop
  • 29-10-2020

Great real life examples

Easy to relate past interactions to this material. Great plans to implement into my day to day business interactions.

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  • Amazon Customer
  • 27-09-2020

Well said.

This book helps relate how improve can help make the selling process smooth and not awkward. Scripts are nice to build confidence and have an idea of what to say but improve is more natural and will always bring forth a more favorable outcome.

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  • Amazon Customer
  • 07-05-2020

YES! DITCH THE PITCH! A MUST READ!

Life is relationships both family and business
Loved Habit #3 There is always something to say “yes” to
Transform your relationships
Practice, read it and apply it!

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