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Publisher's Summary

Profitable digital magazine.

Electronic publishing has resulted in the gradual growth of digital libraries, containing research materials, online articles, and literary works.

Revenue models for online magazines:

Responsive advertising

Just as in printed magazines, your clients can also advertise in online magazines. However, the responsiveness of ads must be taken into account. Ensure that ad campaigns for responsive ads communicate the same message on all devices

Your online magazine will show if your ad has been viewed on a PC, tablet, or cell phone. You can also measure how many people have seen your ad or have clicked on it and how many conversions have occurred. This data will help you determine the ROI for your ads. In addition to measurability, a digital advertisement can contain lots of multimedia content (such as videos or music) or a personalized call-to-action.

Native advertising

Native advertising is a form of advertising through sponsored or branded content. Publishers and multimedia corporations enter into innovative partnerships with brands and must ensure creative and relevant content.

Display advertising

You can use display banners to let external parties advertise in your magazine. Online banners are a logical step in creating a revenue model.

Subscription service

It is possible to let people pay for online content through subscriptions. However, you must be able to show that there is enough added value for which there are few or no alternatives available. This will be harder for more general news, but there are definitely opportunities in ‘niche’ or specialized markets.

Freemium

Freemium is a business model that offers part of an article or content for free, but that requires payment to access all content. This premium content is exclusively available to subscribers.

Lead generation

An advantage of being an online publisher is that you can offer specific information tailored to people’s requirements.

Be innovative and flexible

The publishing industry is in a constant state of flux and you must be innovative, creative, and smart in working with revenue models. 

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©2019 John Hawkins (P)2019 John Hawkins

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