Red House Productions | Episode 25: “From Fear to Air — Dave Jackson’s Guide to Confident Podcast Launching & Marketing”

From Fear to Air is your guide to confident podcast launching and marketing. In this conversation, Dave Jackson (School of Podcasting, Podcasters Hall of Fame) shows how to move from hesitation to publishing with clarity—then market your show in ways that build trust, community, and momentum.

Launching a podcast can feel overwhelming, but Dave breaks it down: define your why and who, deliver on your title’s promise in the first minute, and choose simple, sustainable marketing moves. We dig into mindset (imposter syndrome, perfectionism), practical structure (short intros, strong titles, clear success metrics), and money (selling your services, affiliates, value-for-value) so your show grows with purpose.

You’ll Learn:

• How to plan with precision: clarify your why, your audience, and how you’ll measure success (beyond downloads).
• Confident launch tactics: cut the fluff, lead with value, and earn attention fast—the audio version of “skip intro.”
• Marketing that feels natural: use stories to signal your services without going “salesy.”
• Monetization that works for small shows: products/services, affiliate wins, and community support (instead of chasing CPMs).
• Networking vs. influence: why solo episodes grow authority and interviews grow relationships—and how both open doors.
• Mindset for the long game: normalize fear, hit publish anyway, iterate, repeat.

Conversation Highlights:

• The moment Dave realized podcasting’s global reach—and how that changes your launch mindset.
• The “$5 perception problem”: pricing as a signal of value (and what changed when he raised prices).
• Picking success metrics that match your real goal (memberships, clients, speaking—not just downloads).
• Story-first promos that naturally mention your work (the “cred line” approach).
• Crowdfunding, affiliates, and selling your own offers vs. ad-only thinking.
• Respecting listener time: why short intros and fast starts increase completion.

Guest Links:

• Dave Jackson — School of Podcasting
• Dave Jackson — Book: Profit from Your Podcast!
• Dave Jackson — Facebook Profile: Click Here!

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