What if your "little side-hustle" became the next big brand everyone’s talking about? That’s exactly what happened to Alyce Tran, the ex-lawyer who turned a $5K side project into The Daily Edited, built stores in New York and Singapore. Then, because one cult brand wasn’t enough, she launched In The Roundhouse, the tableware label making dinner look like a fashion moment. In this ep Victoria finds out exactly how Alyce went from corporate girlie with a creative itch to a serial founder of cult-status brands. You'll here the actual money story of how she bootstrapped both brands without investors, made big collab moves on a budget, and learned that million-dollar months don’t magically cure the “not enough” feeling.

💼 How a corporate lawyer accidentally built a global empire
💼 The $5K startup story that proves you don’t need investors
💼 Her influencer strategy that landed Hailey Bieber
💼 Perfectionism, profit, and the myth of “having it all”
💼 Her playbook for building brands people obsess over
💼 How she's made her work feel nothing like "work"

ALYCE'S LINKS: Follow Alyce on Tiktok.
Shop In The Round House and follow their dreamy Instagram.

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Acknowledgement of Country By Nartarsha Bamblett aka Queen Acknowledgements.

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