
Ned Phillips: The Art of Suffering — Endurance, Ego & Never Giving Up
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About this listen
Ned Phillips has sold horse manure door-to-door, run companies across Asia, and now runs Backyard Ultras for fun — the kind where you loop 6.7 kilometres every hour until everyone else quits. The British-born entrepreneur and former CEO turned solopreneur has built and lost multimillion-dollar startups, led with empathy through failure, and found joy in suffering. In this conversation, Jason and Ned explore how endurance sports and business share the same brutal truths: pain is inevitable, ego is fragile, and resilience is a choice.
Highlights
Hear how Ned went from selling fertilizer to running a listed financial company in Asia.
Learn how building and losing a $20M startup reshaped his definition of leadership.
Discover how he found running through a 100km race — as his first ever run.
Explore the philosophy of Backyard Ultra and the fine line between grit and madness.
Understand what “the art of suffering” really means, in running, leadership, and life.
Find out why empathy and curiosity are the most underrated sales and leadership skills.
Connect with Ned:
→ LinkedIn – Ned Phillips
→ Ned’s Website – teachpeoplesales.com
Connect with Execs Who Run:
→ Website – execswhorun.com
→ LinkedIn – Execs Who Run
→ Instagram – @execswhorun
Connect with Jason Hunt:
→ LinkedIn – Jason Hunt
→ Instagram – @jasonzane_
If this episode resonates, share it with a friend who runs. Subscribe on Spotify or Apple Podcasts, and leave a quick review — it helps more leaders find the miles that matter.