Today I'm talking about Trademark Tales of Terror: specifically, how to stop a competitor from committing a trademark chainsaw massacre on your brand identity.

If a patent protects what your invention does (like the Ouija board’s mechanisms I talked about last week), a trademark protects who is selling it. It’s your name, your logo, your slogan, a signature scent or sound, signature packaging, and more, and it's how your customers instantly recognize and trust you. Without it, your brand is vulnerable to copycats and imposters, the ghouls of the business world.

In this episode:

• The Horror of Consumer Confusion (0:38)
• Four Ways Your Brand Gets Haunted (2:29)
• 1. Literal Infringement (The Doppelgänger) (2:37)
  2. Likelihood of Confusion (The Close Call) (3:09)
  3. Brand Dilution (The Slow Rot) (3:46)
  4. The Curse of Genericide (The Mark That Died of Success) (4:29)
• Trademarks Are Nearly Eternal (5:44)

Don't let your brand name be hacked up and stolen. Conduct a thorough trademark clearance search, register your trademarks, be on the lookout for trouble, and be prepared to defend them. That's the only way to ensure your brand lives forever!

You don't have to face the darkness alone. To learn more about protecting your creations, your name, your business, and your legacy, you can book a consultation with me at kingpatentlaw.com.

I help entrepreneurs across the U.S. make smart, legally sound decisions about their intellectual property. I'm an attorney in Champaign-Urbana, Illinois, and I serve intellectual property clients nationwide.

If this episode helped you survive the horror of learning about how to protect and manage your intellectual property and business, please like and subscribe! You can find all of my other frighteningly good content on the King Patent Law website, at "Know Your Rights: Your IP and Business Law Playbook " on all major podcast platforms, and at @kingpatentlaw on most social media.

The information provided in this episode is for educational purposes only and does not constitute legal advice or form an attorney-client relationship. You should not act on any information presented here without first seeking the counsel of a licensed attorney for your specific legal needs.

#intellectualproperty #trademark #trademarktalesofterror #law #horrorlaw #horror #kingpatentlaw #julieking